Sports Innovation Management

Vanessa Ratten (Autor)

Buch | Softcover

128 Seiten

2017
Routledge (Verlag)
978-1-138-03732-8 (ISBN)

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This book introduces readers to emerging issues of sport innovation. The book focuses on the role of innovation in the sports context and how we can leverage opportunities that arise from networks and optimize resources by identifying where they are most effective. It helps to identify the conditions and procedures that emergent business ventures need to be formed.

The book is a useful reference for sports organizations, athletes and government organizations promoting the use of innovation to generate competitive advantage in the global marketplace.

Vanessa Ratten is Associate Professor of Entrepreneurship and Innovation at the Department of Management and Marketing, La Trobe Business School, Australia.

1. Sports Innovation Management: An Overview

2. Creativity and Innovation

3. Transformational Leadership

4. Innovative Marketing

5. Culture, Social and Sustainable Innovation

6. Open Innovation

7. Corporate Entrepreneurship

8. Technology Innovation

9. Future Directions for Sports Innovation Management

Erscheinungsdatum	27.09.2017
Zusatzinfo	10 Tables, black and white
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Gewicht	230 g
Themenwelt	Sachbuch/Ratgeber ► Sport
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-138-03732-X / 113803732X
ISBN-13	978-1-138-03732-8 / 9781138037328
Zustand	Neuware