The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Eric Ries (Autor)

Buch | Softcover

336 Seiten

2017 | International edition
Crown Business (Verlag)
9781524762407 (ISBN)

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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Eric Ries hat die Lean-Startup-Methode entwickelt und in den USA äußerst populär gemacht. Er ist Autor des Existenzgründer-Blogs Startup Lesson Learned. Er war als Mitgründer von IMVU, einem Spiele- und Unterhaltungsnetzwerk. 2007 ernannte ihn die Business Week zu einem der besten Nachwuchsgründer im Technologiebereich. 2010 wurde er Entrepreneur-in-Residence an der Harvard Business School. Darüber hinaus hat er an vielen Büchern mitgeschrieben und ist weiterhin als Gründer tätig, so zum Beispiel als Senior-Software-Ingenieur bei There.com.

Erscheinungsdatum	09.10.2017
Verlagsort	New York
Sprache	englisch
Maße	139 x 208 mm
Gewicht	266 g
Themenwelt	Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	Agile • Analytics • Business Model • Business Plan • Continuous Improvement • Customer Development • entrepreneur in residence • Entrepreneurship • Innovation • iterative development • KANBAN • Lean • Lean Management / Schlankes Management • Lean Manufacturing • Lean methodology • lean process • lean professional development • lean tools • Planning • Process Improvement • Product Development • production system • Project Management • Scrum • Silicon Valley • Software • Start-up • startup lessons learned • Strategy • Tech • Testing • Training • validated learning
ISBN-13	9781524762407 / 9781524762407
Zustand	Neuware