China's Mobile Economy (eBook)
John Wiley & Sons (Verlag)
978-1-119-12725-3 (ISBN)
China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom is a cutting-edge text that spotlights the digital transformation in China. Organised into three major areas of the digital economy within China, this ground-breaking book explores the surge in e-commerce of consumer goods, the way in which multi-screen and mobile Internet use has increased in popularity, and the cultural emphasis on the mobile Internet as a source of lifestyle- and entertainment-based content. Targeted at the global business community, this lucid and engaging text guides business leaders, investors, investment banking professionals, corporate advisors, and consultants in grasping the challenges and opportunities created by China's emerging mobile economy, and its debut onto the global stage.
Year 2014-15 marks the most important inflection point in the history of the internet in China. Almost overnight, the world's largest digitally-connected middle class went both mobile and multi-screen (smart phone, tablets, laptops and more), with huge implications for how consumers behave and what companies need to do to successfully compete. As next-generation mobile devices and services take off, China's strength in this arena will transform it from a global 'trend follower' to a 'trend setter.'
- Understand what the digital transformation in China is, and impact on global capital markets, foreign investors, consumer companies, and the global economy as a whole
- Explore the e-commerce consumption boom in the context of the Chinese market
- Understand the implications of the multi-screen age and mobile Internet for China's consumers
- See how mobile Internet use, its focus on lifestyle and entertainment is aligned with today's Chinese culture
- Learn about the mobile entertainment habits of China's millennial generation and the corresponding new advertisement approaches
The development of China's mobile economy is one of the most important trends that will reshape the future of business, technology and society both in China and the world. China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom introduces you to the digital transformation in China, and explains how this transformation has the potential to transform both China and the global consumer landscape.
WINSTON WENYAN MA is a Managing Director of China Investment Corporation (CIC), the sovereign wealth fund of China, with a focus on long-term investments in large-scale concentrated positions. Since joining CIC in 2008, he has held leadership roles in major direct transactions involving natural resources, financial services and high-tech sectors. Prior to joining CIC, he served as the Deputy Head of Equity Capital Markets at Barclays Capital. Previously, he was a Vice President at J.P. Morgan investment banking, and a corporate lawyer at Davis Polk & Wardwell LLP and Freshfields. He is the author of the bestselling book Investing in China: New Opportunities in a Transforming Stock Market (Risk Books, 2006) and has been widely quoted in global financial media. Winston was selected as a 2013 Young Global Leader at the World Economic Forum (WEF) and in 2014 he received the Distinguished Alumni Award from NYU.
Explore the world-changing digital transformation in China China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom is a cutting-edge text that spotlights the digital transformation in China. Organised into three major areas of the digital economy within China, this ground-breaking book explores the surge in e-commerce of consumer goods, the way in which multi-screen and mobile Internet use has increased in popularity, and the cultural emphasis on the mobile Internet as a source of lifestyle- and entertainment-based content. Targeted at the global business community, this lucid and engaging text guides business leaders, investors, investment banking professionals, corporate advisors, and consultants in grasping the challenges and opportunities created by China's emerging mobile economy, and its debut onto the global stage. Year 2014-15 marks the most important inflection point in the history of the internet in China. Almost overnight, the world s largest digitally-connected middle class went both mobile and multi-screen (smart phone, tablets, laptops and more), with huge implications for how consumers behave and what companies need to do to successfully compete. As next-generation mobile devices and services take off, China s strength in this arena will transform it from a global trend follower to a trend setter. Understand what the digital transformation in China is, and impact on global capital markets, foreign investors, consumer companies, and the global economy as a whole Explore the e-commerce consumption boom in the context of the Chinese market Understand the implications of the multi-screen age and mobile Internet for China's consumers See how mobile Internet use, its focus on lifestyle and entertainment is aligned with today's Chinese culture Learn about the mobile entertainment habits of China s millennial generation and the corresponding new advertisement approaches The development of China s mobile economy is one of the most important trends that will reshape the future of business, technology and society both in China and the world. China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom introduces you to the digital transformation in China, and explains how this transformation has the potential to transform both China and the global consumer landscape.
WINSTON WENYAN MA is a Managing Director of China Investment Corporation (CIC), the sovereign wealth fund of China, with a focus on long-term investments in large-scale concentrated positions. Since joining CIC in 2008, he has held leadership roles in major direct transactions involving natural resources, financial services and high-tech sectors. Prior to joining CIC, he served as the Deputy Head of Equity Capital Markets at Barclays Capital. Previously, he was a Vice President at J.P. Morgan investment banking, and a corporate lawyer at Davis Polk & Wardwell LLP and Freshfields. He is the author of the bestselling book Investing in China: New Opportunities in a Transforming Stock Market (Risk Books, 2006) and has been widely quoted in global financial media. Winston was selected as a 2013 Young Global Leader at the World Economic Forum (WEF) and in 2014 he received the Distinguished Alumni Award from NYU.
China's Mobile Economy 5
Contents 11
Foreword 13
Preface 17
Acknowledgments 25
About the Author 29
Introduction 31
1 The Worlds Biggest Mobile Economy 35
Urbanization, Mobile Users and Information Consumption 41
Baidu, Alibaba and Tencent (BAT) 47
Tencents Social Network 49
Baidus Mobile Search App 51
Alibabas e-Commerce Empire 52
Competition for the Closed Loop 54
Internet Plus in Business Sectors 57
Innovated in China 61
2 Users, Partners, Investors and Competitors: Global Stakeholders 67
The New Digital Middle Class 68
WeChat: A New Platform for Foreign Brands 74
Alibaba: Access for Foreign Products 78
Investors: Among the Biggest Winners 89
Disruption: All Are Not Winners 92
3 Xiaomi: The Most Valuable Start-up in China 97
The Black Horse in a Crowded Market 98
Changing Landscape, Fierce Competition 104
Lenovo 105
Huawei 107
Apple 110
Beyond Smartphones: The Future of Xiaomi 115
4 The Omni-Channel Age of e-Retailing 127
Alibabas Dominant Position 128
JD.com vs. Alibaba 137
Convergence: The Omni-Channel Model 150
5 Mobile e-Commerce and Online-to-Offline (O2O) 157
Online-to-Offline (O2O) Market Potential 162
Line 3 – Online information to the offline world 164
Line 2 – Mobile e-retailing 164
Line 1 – The biggest O2O market potential 168
O2O Market: Still an Open Battlefield 171
The Case of O2O Meal Services 179
The Biggest Cake: O2O + Omni-Channel 186
6 Mobile Entertainment 189
Online Literature 193
Video Streaming: From UGC to PGC 199
PGC: In Search of Revenue (and Profit) 206
Multiple Screens, Multiple Revenue Models 214
7 “Internet+” Movies 219
The Big Screen Boom 221
So-Lo-Mo (Social-Local-Mobile) 226
Hollywoods Changing DNA 240
Two-Way Co-Production 244
8 Internet Finance 251
Crowdfunding 255
P2P and Internet Bank Lending 263
Internet-based Wealth Management 271
The Future of Internet Finance 276
9 Going Overseas: A Bumpy Road 283
“Tomorrow Never Waits”: ZTE in the US 284
Xiaomi: Into the Emerging Markets 291
Lessons from Overseas Expansion and Acquisition 298
10 Launched in China 309
Uber: Localization in the Chinese Market 310
A New Innovation Ecosystem 321
Cross-Pollinating Innovation 330
Bibliography 343
Index 361
EULA 371
Every company - and every country - must succeed at digitalization to compete successfully in the 21st century. Winston Ma delivers a rare book that is both an outstanding survey of a fast-changing and vitally important economic landscape and a delightful 'field guide' that will enrich your understanding of what's really happening on the ground."
--Dominic Barton, Global Managing Partner, McKinsey and Company
"Winston has written a first of its kind - a timely, insightful and eminently readable analyses of the world's fastest growing mobile economy. A must-read for anyone interested in China, the mobile economy, or technology, more broadly. Eye-opening and thoroughly enjoyable."
--Reuben Jeffery III, President and CEO, Rockefeller & Co., Inc.
"China is determined to make innovation an engine for the next stage of the country's development, and no sector has been more creative or dynamic than the mobile economy, which in some areas has surpassed even the United States. Winston Ma's deep dive into this fiercely competitive, constantly evolving industry dissects the companies, personalities and forces that are transforming China and that will inevitably influence commerce far beyond its shores."
--John L. Thornton, Co-Chairman, Brookings Institution
"As the world moves to mobile technologies, and with China now the world's largest market of Internet users, all stakeholders have to think about China's economy, market, and society from a completely new perspective. This is an indispensable book for understanding the emerging shape and scale of opportunities in the Middle Kingdom and beyond."
--Rod Beckstrom, Co-Author of The Starfish and the Spider; Former President and CEO, ICANN
"Chinese society is experiencing a rapid transformation, becoming increasingly industrialized and digital-based. The Chinese Internet population has officially entered into the age of mobile Internet. This extraordinary book explains how the Internet has been the engine that catapults commercial activities from offline to online and towards ubiquity."
--Xiaodong Lee, President & CEO, China Internet Network Information Center (CNNIC)
| Erscheint lt. Verlag | 3.11.2016 |
|---|---|
| Einführung | Xiaodong Lee |
| Vorwort | Dominic Barton |
| Sprache | englisch |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung |
| Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik | |
| Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie | |
| Schlagworte | changes to the Chinese economy • china's economy • China's Mobile Economy • China's Mobile Economy: Profiting from the Largest and Fastest Information Consumption Boom • Chinese ecommerce • Chinese economic transformation • Chinese economy • Chinese mobile Internet • ecommerce in China • Economics • Economics Special Topics • Finance & Investments • Finanz- u. Anlagewesen • Finanzwesen • mobile ecommerce in China • mobile Internet in China • Spezialthemen Volkswirtschaftslehre • the evolution of the Chinese economy • Volkswirtschaftslehre • Winston Wenyan Ma |
| ISBN-10 | 1-119-12725-4 / 1119127254 |
| ISBN-13 | 978-1-119-12725-3 / 9781119127253 |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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