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American Entrepreneur - Larry Schweikart, Lynne Doti

American Entrepreneur

The Fascinating Stories of the People Who Defined Business in the United States
Buch | Softcover
544 Seiten
2018
Amacom (Verlag)
978-0-8144-3859-6 (ISBN)
CHF 49,95 inkl. MwSt
For history buffs, patriots, and business people alike, this detailed narrative spans centuries in its recounting of the fascinating successes and failures of our nation's most notable entrepreneurs to teach readers about the founding and evolution of the American economy.
This book vividly illustrates the history of business in the United States from the point of view of the enterprising men and women who made it happen.

Ever since the first colonists landed in the New World, Americans have forged ahead in their quest to make good on promises of capitalism and independence. Weaving stirring narrative with economic analysis, this historical deep dive recounts the successes and failures of some of the most iconic business people to grace our history books--from the founding of our country to the present day.

In American Entrepreneur, you’ll learn about how:



Eli Whitney changed the shape of the American business landscape;
the Civil War impacted the economy, and how it was renewed by the subsequent dominance of Andrew Carnegie and J. P. Morgan;
Asa Candler, W. K. Kellogg, Henry Ford, and J.C. Penney led the rise of the consumer marketplace;
and Warren Buffett’s, Michael Milken’s, and Martha Stewart’s experience in the “New Economy” in the 1990s--and how that economy continues today.

It is an adventure to start a business, and the greatest risk takers in that adventure are entrepreneurs. This is the epic story of America’s entrepreneurs and how they created the economy we enjoy today.

LARRY SCHWEIKART, PH.D. (Centerville, OH), a history professor at the University of Dayton, is the author or coauthor of many books, including A Patriot's History of the United States and 48 Liberal Lies About American History. LYNNE PIERSON DOTI, PH.D. (Orange, CA) is a professor of economics at Chapman University and the editor of Essays in Economic and Business History.

CONTENTS



Preface, vii

1 Entrepreneurs: The Essence of Enterprise, 1

2 European Settlement and Business Enterprise in the New World, 23

3 Entrepreneurs in the New Nation: 1787–1840, 53

4 The Entrepreneurial Explosion: 1820–1850, 81

5 The Rise of Managers: 1850–1880, 114

6 Entrepreneurs in the Age of Upheaval: 1850–1880, 151

7 The Big Business Backlash: 1870–1920, 189

8 The Emergence of a Consumer Market: 1880–1920, 231

9 Deliverance and Despair: 1920–1939, 273

10 Business in War and Postwar America: 1940–1960, 311

11 Business’s Winter of Discontent: 1960–1982, 346

12 Business in Renaissance: 1982–1989, 375

13 The New Economy: The 1990s, 408

14 Americans and the Global Market, 437

Epilogue: The Recession Returns, 461



Notes, 465

Index, 519

Erscheinungsdatum
Sprache englisch
Maße 152 x 229 mm
Gewicht 906 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 0-8144-3859-8 / 0814438598
ISBN-13 978-0-8144-3859-6 / 9780814438596
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
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