The Brain Science of Business Management
The Edwin Mellen Press (Verlag)
9781495504648 (ISBN)
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Behavioral economics is an emerging field. This book gives a psychological insight into several areas in the field of economy, management and business administration by entwining it with the field of brain science. This approach will help the reader to look at brand new ways of doing business and managing companies, preparing a production team, organizing projects and implementing business ventures in the competitive economic and financial business landscapes of today.
Dr Nilani L. DeSilva is a renowned scholar affiliated with Stockholm University. Her published works are often cited and contribute positively to academia. She holds a Ph.D. degree in Social psychology.
Abbreviated Sample from Tables of Contents: Abstract; Foreword by Professor Vinayagum Chinapah; Preface; Acknowledgement; Chapter 1: Introduction: Behavioural Economics; The Emotional and Cognitive Mediation for Business; Management Practices Grounded in the Reality of Economic Rationality; Can We Act Rational by Being Emotional? Chapter 2: The Brain Science and Behavioural Economics; How Mind Realizes in the Brain; Neural Pathways, Connectives and Forming of the Mind; Brain Plasticity for New Thinking Fears for Leaders; Turning Destructive Emotions to Constructive Ones; Right Attitude with Right Emotion: the best Cocktail. Chapter 3: Robust Knowledge Base for a Robust Brain; The Secret of Being an Expert; Knowledge, Emotions, Algorithms and Brain Power; Strategically Disposed Leaders. Chapter 4: The Brain Base of Cognitive Economy; Daniel Kahneman's Duo System of the Mind; Organize the Brain to Expand Your Personality; The Brain or a Work-Addict and a Sex-Addict; Box Mentality and Cognitive Ease (Lazy Brain); Three Musketeers for Cognitive Economy and more.
| Erscheinungsdatum | 19.06.2016 |
|---|---|
| Verlagsort | NY |
| Sprache | englisch |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie | |
| ISBN-13 | 9781495504648 / 9781495504648 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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