How to do Business in China
Seiten
2015
McGraw-Hill Education (Verlag)
978-1-259-58961-4 (ISBN)
McGraw-Hill Education (Verlag)
978-1-259-58961-4 (ISBN)
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24 vital lessons on steering your business through the world's biggest emerging market
Catapulted onto the world stage by a daring reform agenda, present-day China is the manifestation of an experiment unique in human history. Its astonishing economic ascent and rapidly expanding consumer market has captured the world's attention. Bristling with amazing opportunities which may conceal considerable risks, engaging with China is inescapable for many firms. How to Do Business in China highlights 24 lessons that will facilitate your entry into the burgeoning new economy. Tips on avoiding common mishaps and enhancing your preparedness are outlined. You'll learn the importance of:
Understanding and working within the Chinese entrepreneur's unique approach to businessFinding reliable partners within China who share your visionAvoiding problems arising from cultural differences-and capitalizing on similaritiesSkillfully navigating through China's complex bureaucracy Protecting your business from intellectual property rights infringementsNegotiating with skill, aplomb, and patienceDesigning a proactive PR policy to help you lobby for favorable legislation
This explosive and largely untapped marketplace replete with idiosyncrasies is a dominant force shaping the 21st century. How to Do Business in China will sensitize you to the issues as it clearly depicts the challenges ahead.
Catapulted onto the world stage by a daring reform agenda, present-day China is the manifestation of an experiment unique in human history. Its astonishing economic ascent and rapidly expanding consumer market has captured the world's attention. Bristling with amazing opportunities which may conceal considerable risks, engaging with China is inescapable for many firms. How to Do Business in China highlights 24 lessons that will facilitate your entry into the burgeoning new economy. Tips on avoiding common mishaps and enhancing your preparedness are outlined. You'll learn the importance of:
Understanding and working within the Chinese entrepreneur's unique approach to businessFinding reliable partners within China who share your visionAvoiding problems arising from cultural differences-and capitalizing on similaritiesSkillfully navigating through China's complex bureaucracy Protecting your business from intellectual property rights infringementsNegotiating with skill, aplomb, and patienceDesigning a proactive PR policy to help you lobby for favorable legislation
This explosive and largely untapped marketplace replete with idiosyncrasies is a dominant force shaping the 21st century. How to Do Business in China will sensitize you to the issues as it clearly depicts the challenges ahead.
Nick Dallas, Ph.D., is a China watcher and a well-traveled current affairs enthusiast with a multi-discipline background. Presently he is the national sales manager of McGraw-Hill Australia’s Professional trade division and lives in Melbourne, Australia.
| Erscheint lt. Verlag | 16.5.2015 |
|---|---|
| Verlagsort | OH |
| Sprache | englisch |
| Maße | 7 x 127 mm |
| Gewicht | 136 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| Wirtschaft ► Volkswirtschaftslehre ► Makroökonomie | |
| ISBN-10 | 1-259-58961-7 / 1259589617 |
| ISBN-13 | 978-1-259-58961-4 / 9781259589614 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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