Global Electronic Commerce

Theory and Case Studies

J Christopher Westland, Theordore H. Clark (Autoren)

Online Resource

541 Seiten

2015
MIT Press (Hersteller)
978-0-262-28601-5 (ISBN)

Infos

Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce -- the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology -- attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services.

Produkt-Details

• Erscheint lt. Verlag: 20.6.2019
• Verlagsort: Cambridge, Mass.
• Sprache: englisch
• Maße: 185 x 226 mm
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 0-262-28601-7 / 0262286017
• ISBN-13: 978-0-262-28601-5 / 9780262286015
• Zustand: Neuware