Strategy Builder (eBook)

How to Create and Communicate More Effective Strategies

Stephen Cummings, Duncan Angwin (Autoren)

eBook Download: PDF

2015
John Wiley & Sons (Verlag)
978-1-118-70716-6 (ISBN)

Infos

A visual and interactive guide to building and communicating strategies that actually work

YOUR STRATEGY HAS SEVEN SECONDS TO CAPTIVATE ITS AUDIENCE... So how are you going to present it? A big wordy document? A lengthy address? Slides full of bullet points?

The best way to engage and involve people is through pictures. Strategy Builder shows you how to creatively combine the best strategy frameworks to orient and animate strategy discussion and development in your team. This visual, interactive guide, with illustrations by Visory, uses real world examples and practical tips to help you:

• Discover the five key foundations that every strategy should be built upon
• Draw compelling and unique pictures that capture your organization's distinct strategies
• Develop your skills as a leader of strategy discussions
• Understand how to use interactive drawing to engage others and achieve 'buy in'
• Additional online resources available including Strategy Drawing Templates, plus Builder Slides and case studies materials for instructors. Locate the 'Companion Website' link towards the bottom of this page to access these materials.

Test your strategic vision or develop a new strategic plan based on the best elements of key strategic frameworks by trying the FREE interactive Strategy Builder app, developed in association with StrategyBlocks, at www.strategicplan.com

Praise for Strategy Builder:

Cummings & Angwin are pioneers in introducing novel approaches in teaching and applying the principles of strategy --Robert M. Grant, Bocconi University, author of Contemporary Strategy Analysis

In a complex, fast changing world, where we are bombarded by words, numbers and reports, the visual-first approach to strategy provided by Strategy Builder is immensely helpful for inspiring  and communicating a clearer vision of how to move forward. -- Rachna Bhasin, VP Strategy, SiriusXM

At last someone has grasped this idea and come up with a way to help us demonstrate strategic plans and ambitions in a creative new way. --Vikki Heywood CBE, Chair of The Royal Society for the Arts

This wonderful book is the first to solve a near-universal problem: communicating strategic ideas is just as hard and just as important as coming up with them in the first place, and both are visual activities. The question is not 'Do you understand?' but 'Do you see?'  --William Duggan, Professor, Columbia University, author Strategic Intuition

This book shows how to draw an organization's strategy so you see what's been considered, what's not been considered, and how things are related,. Strategy building is presented as a fun and involving learning process.The approach is revolutionary in that it enables not only the development but also the easy sharing of strategic understanding. --Roger L.M. Dunbar, Emeritus Professor, Stern School of Business, New York University

What a great idea! They layout is also really thoughtful; it makes you immediately want to get out a pencil and start doodling. --Adam Martin, Customer Solutions Director, The Brakes Group

As a time pressed executive it was a delight to find a book that I can dip into to find the best strategic frameworks - those that have proved the test of time and academic scrutiny as being truly useful in the workplace. Even better for an inveterate scribbler: endorsement that a picture and 'permission to play' with ideas visually really does say a thousand words and more!  --Sarah Mitson, Global Business Director, TNSGlobal

This is an invaluable resource for any executive wanting to improve engagement in strategy development and c

STEPHEN CUMMINGS is Professor of Management at Victoria University of Wellington and Academic Fellow of the International Council of Management Consulting Institutes.

DUNCAN ANGWIN is Professor of Strategy at Oxford Brookes University and is widely published in strategic management literature (www.duncanangwin.com).

---

A visual and interactive guide to building and communicating strategies that actually work YOUR STRATEGY HAS SEVEN SECONDS TO CAPTIVATE ITS AUDIENCE So how are you going to present it? A big wordy document? A lengthy address? Slides full of bullet points? The best way to engage and involve people is through pictures. Strategy Builder shows you how to creatively combine the best strategy frameworks to orient and animate strategy discussion and development in your team. This visual, interactive guide, with illustrations by Visory, uses real world examples and practical tips to help you: Discover the five key foundations that every strategy should be built upon Draw compelling and unique pictures that capture your organization s distinct strategies Develop your skills as a leader of strategy discussions Understand how to use interactive drawing to engage others and achieve buy in Additional online resources available including Strategy Drawing Templates, plus Builder Slides and case studies materials for instructors. Locate the 'Companion Website' link towards the bottom of this page to access these materials. Test your strategic vision or develop a new strategic plan based on the best elements of key strategic frameworks by trying the FREE interactive Strategy Builder app, developed in association with StrategyBlocks, at www.strategicplan.com Praise for Strategy Builder: Cummings & Angwin are pioneers in introducing novel approaches in teaching and applying the principles of strategy --Robert M. Grant, Bocconi University, author of Contemporary Strategy Analysis In a complex, fast changing world, where we are bombarded by words, numbers and reports, the visual-first approach to strategy provided by Strategy Builder is immensely helpful for inspiring and communicating a clearer vision of how to move forward. -- Rachna Bhasin, VP Strategy, SiriusXM At last someone has grasped this idea and come up with a way to help us demonstrate strategic plans and ambitions in a creative new way. --Vikki Heywood CBE, Chair of The Royal Society for the Arts This wonderful book is the first to solve a near-universal problem: communicating strategic ideas is just as hard and just as important as coming up with them in the first place, and both are visual activities. The question is not Do you understand? but Do you see? --William Duggan, Professor, Columbia University, author Strategic Intuition This book shows how to draw an organization's strategy so you see what's been considered, what's not been considered, and how things are related,. Strategy building is presented as a fun and involving learning process.The approach is revolutionary in that it enables not only the development but also the easy sharing of strategic understanding. --Roger L.M. Dunbar, Emeritus Professor, Stern School of Business, New York University What a great idea! They layout is also really thoughtful; it makes you immediately want to get out a pencil and start doodling. --Adam Martin, Customer Solutions Director, The Brakes Group As a time pressed executive it was a delight to find a book that I can dip into to find the best strategic frameworks - those that have proved the test of time and academic scrutiny as being truly useful in the workplace. Even better for an inveterate scribbler: endorsement that a picture and permission to play with ideas visually really does say a thousand words and more! --Sarah Mitson, Global Business Director, TNSGlobal This is an invaluable resource for any executive wanting to improve engagement in strategy development and communication. The accessible layout means that the book itself can play an active and inspiring role in strategy discussions. --Matt Thomas, Director, Braxton Associates, Strategy Consultants At last a book that grasps the implications of recent psychology: people think visually as well as verbally. The authors provide powerful visual devices that will both help managers conceive better strategies and enable their people to execute them more effectively. --Richard Whittington, Professor at Sa d Business School, Oxford University A powerful approach to make strategy more engaging again! Strategy Builder is landmark book is destined to make an important impact to the field of strategy, strategizing and strategic management. Executives across the board (and students of strategy) will find the core message of this book counterintuitive and compelling. The idea of "e;drawing"e; strategy may seem like child's play, yet all great strategists and philosophers know that it is through such "e;serious play"e; that allows us to see things differently so that we can see different things. --Robert Wright, Professor of Strategy, Hong Kong Polytechnic University

Inhalt

Cover 1
Title Page 5
Copyright 6
Contents 7
Strategy Builder Team 8
Part One The Concept 11
The clue in the corner 12
Opportunities for a New Way of Developing Strategy 15
5. The need for a third way between the oversimplicity of PowerPoints and the overcomplication of the typical strategic plan 16
4. A need to reduce the distance or separation between managers and other stakeholders 17
3. An opportunity to seek other ways to convey complex ideas and possibilities 17
2. Recognizing that what they teach in business school can, and should, change to embrace forgotten and new insights 20
1. An opportunity to find a way through the framework and idea overload and inertia 20
Seven Strengths of Drawing Strategy 22
1. Drawing strategy aids memory retention (and more) 23
2. Drawing strategy provides an effective action orientation 25
3. Drawing strategy promotes new thinking that builds on the shoulders of giants 28
4. Drawing strategy enables effective prototyping and ‘design thinking’ 29
5. Drawing helps you see what you think and enables new possibilities to come into view 29
6. Drawing can bring people together to enable collective understanding 30
7. Drawing strategy can move people beyond the ‘boilerplate’ and numerical short-termism 30
What Strategy Builder Does 32
Part Two Design 35
PART 2 Contents 36
User’s Guide to the Strategy Builder’s Framework Profiles 38
Design features 39
1. World ratings and rankings 39
2. Simple, matter-of-fact explanations 39
3. A ‘real-life’ storyboard and storyline 39
4. Space 39
5. Drawing tips: for getting started, enhancing your creativity and key ‘take-outs’ 40
6. Common pitfalls 40
7. Menu suggestions for fruitful combinations 40
8. Mutation possibilities 40
9. Signposts towards further knowledge 40
Environmental Ecology 47
Competitive Positioning 81
Resources and Capabilities 115
Strategic Growth Options 149
Managing Performance Strategically 183
Part Three Realization 217
Well-built strategies, simply conveyed 219
Six Stratographic Principles 222
1. Good stratography attracts and focuses the eye 222
2. Good stratography spreads the eye 224
3. Encouraging the eye to wander, engage and find relations 228
4. Good stratography facilitates zooming in and out 232
5. Mimesis: good stratography relates to human actions and directions 236
6. Synaesthesis: good stratography unites different senses and behaviours 237
Get Building 243
How to be a Part of the Strategy Development Revolution 243
Endnotes 249
Image credits 252
EULA 259

Produkt-Details

• Erscheint lt. Verlag: 13.2.2015
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Business & Management • Business & Management Special Topics • Business Communication • Business planning • Business Strategy • communicating strategy • Duncan Angwin • engaging stakeholders • Executive Communication • expert strategists • generating better strategy • interactive strategy builder • leadership skills • Management • Management Approach • management frameworks • Management Skills • Oxford Brookes University • selling strategy • Spezialthemen Wirtschaft u. Management • Stephen Cummings • Strategic Management • Strategie • Strategisches Management • strategy framework • strategy template • successful management techniques • The Strategy Builder: How to Create and Communicate More Effective Strategies • Victoria University • Wirtschaft u. Management
• ISBN-10: 1-118-70716-8 / 1118707168
• ISBN-13: 978-1-118-70716-6 / 9781118707166