Business Research Methods
Cengage Learning EMEA (Verlag)
978-1-4737-0485-5 (ISBN)
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Christina Quinlan joins William Zikmund, Barry Babin, Jon Carr and Mitch Griffin in this new first edition of Business Research Methods, which combines the qualitative and holistic approaches found in Christina Quinlan s texts with the quantitative and advanced methods of William Zikmund s.
This is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.
Dr Christina Quinlan is a social scientist. She has taught research methods to both undergraduate and postgraduate students at Dublin City University for several years. She is interested in both quantitative and qualitative research and she has a particular interest in visual methods Christina published a book on women’s experiences of imprisonment in Ireland in 2011 with Irish Academic Press. Her current research interests include: Qualitative and Quantitative Research Methods, Image Based Research, Feminist Research, Media and Communications, Social Control, Prisons and Penality, Narratives of End of Life Experiences, Cross Cultural Communication, Development Issues, Poverty and Marginalized Populations. William G. Zikmund, Ph.D., was a professor of marketing at Oklahoma State University until his death in 2002. He received his bachelor of science degree in marketing from the University of Colorado, a master of science degree from Southern Illinois University, and a Ph.D. in business administration with a concentration in marketing from the University of Colorado. Professor Zikmund worked in marketing research for Conway/Millikin Company and Remington Arms Company before beginning his academic career, and he had extensive consulting experience with business and not-for-profit organizations. Professor Zikmund published dozens of articles and papers in a diverse group of scholarly journals, including the JOURNAL OF MARKETING, ACCOUNTING REVIEW, and the JOURNAL OF APPLIED PSYCHOLOGY. He was the author of the successful textbooks EXPLORING MARKETING RESEARCH, BUSINESS RESEARCH METHODS, MARKETING, and EFFECTIVE MARKETING, as well as a work of fiction: A CORPORATE BESTIARY. Professor Zikmund was a member of several professional organizations, including the American Marketing Association, the Academy of Marketing Science, the Association for Consumer Research, the Society for Marketing Advances, the Marketing Educators¿ Association, and the Association of Collegiate Marketing Educators. He served on the editorial review boards of the JOURNAL OF MARKETING EDUCATION, MARKETING EDUCATION REVIEW, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and JOURNAL OF BUSINESS RESEARCH. Professor Zikmund was an accomplished educator who strived to be creative and innovate in the classroom, and his books have been used in universities in Europe, Asia, Africa, South America, and North America, reaching more than a half million students worldwide.
PART 1: INTRODUCTION
1. Introducing Business Research
2. Developing Research Skills
3. Research Ethics
4. Understanding Research Philosophy
5. The Role of Theory
PART 2: BEGINNING THE RESEARCH PROCESS
6. The Literature Review
7. Quantitative and Qualitative Research
8. Mixed Methods
9. Research Methodology and Design
10. Understanding Populations and Sampling
11. Writing the Research Proposal
PART 3: DATA GATHERING
12. Fieldwork
13. Using Secondary Data and Archival Sources
14. Using Observation
15. Using Interviews and Focus Groups
16. Using Questionnaires and Scales
17. Other Data Gathering Methods
PART 4: DEALING WITH DATA
18. Managing Data and Introducing Data Analysis
19. Analysing Qualitative Data
20. Analysing Quantitative Data
21. Drawing Conclusions and Making Recommendations
| Verlagsort | London |
|---|---|
| Sprache | englisch |
| Maße | 217 x 275 mm |
| Gewicht | 870 g |
| Themenwelt | Schulbuch / Wörterbuch ► Schulbuch / Berufs- und Fachschule |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-4737-0485-5 / 1473704855 |
| ISBN-13 | 978-1-4737-0485-5 / 9781473704855 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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