MyMarketingLab with Pearson eText -- Access Card -- for Marketing Management

Philip T. Kotler, Kevin Lane Keller (Autoren)

Freischaltcode

2015 | 15th edition
Prentice Hall (Hersteller)
978-0-13-387680-2 (ISBN)

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MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Erscheint lt. Verlag	22.6.2015
Verlagsort	Upper Saddle River
Sprache	englisch
Maße	100 x 100 mm
Gewicht	100 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-13-387680-2 / 0133876802
ISBN-13	978-0-13-387680-2 / 9780133876802
Zustand	Neuware