Music Marketing for the DIY Musician
Creating and Executing a Plan of Attack on a Low Budget
Seiten
2014
Hal Leonard Corporation (Verlag)
978-1-4803-6952-8 (ISBN)
Hal Leonard Corporation (Verlag)
978-1-4803-6952-8 (ISBN)
- Titel erscheint in neuer Auflage
- Artikel merken
Zu diesem Artikel existiert eine Nachauflage
MUSIC MARKETING FOR THE DIY MUSICIAN: CREATING AND EXECUTING A PLAN OF ATTACK ON A LOW
There has never been a greater need for practical DIY marketing advice from a musician who has been there and succeeded than now ä at a time when new technologies make it more possible than ever for musicians to attract attention independently and leverage their own careers and record industry professionals look exclusively for developed artists who are already successful.ÞWritten by a professional musician for other musicians ÊMusic Marketing for the DIY MusicianÊ is a proactive practical step-by-step guide to producing a fully integrated customized low-budget plan of attack for artists marketing their own music. In a conversational tone it reveals a systematic business approach employing the same tools and techniques used by innovative top companies while always encouraging musicians to stay true to their artistic integrity. It's the perfect blend of left-brain and right-brain marketing.ÞThis book is the culmination of the author's 25 years in the trenches as a musician and entrepreneur and over a decade in academic and practical research involving thousands of independent artists and marketing experts from around the world. The goal is to help musical artists take control of their own destiny save money and time and eventually draw the full attention of top music industry professionals. It's ultimately about making music that matters ä and music that gets heard!
There has never been a greater need for practical DIY marketing advice from a musician who has been there and succeeded than now ä at a time when new technologies make it more possible than ever for musicians to attract attention independently and leverage their own careers and record industry professionals look exclusively for developed artists who are already successful.ÞWritten by a professional musician for other musicians ÊMusic Marketing for the DIY MusicianÊ is a proactive practical step-by-step guide to producing a fully integrated customized low-budget plan of attack for artists marketing their own music. In a conversational tone it reveals a systematic business approach employing the same tools and techniques used by innovative top companies while always encouraging musicians to stay true to their artistic integrity. It's the perfect blend of left-brain and right-brain marketing.ÞThis book is the culmination of the author's 25 years in the trenches as a musician and entrepreneur and over a decade in academic and practical research involving thousands of independent artists and marketing experts from around the world. The goal is to help musical artists take control of their own destiny save money and time and eventually draw the full attention of top music industry professionals. It's ultimately about making music that matters ä and music that gets heard!
BOBBY BORG has over 25 years' experience in music as a former recording/touring artist for Warrant, Beggars and Thieves, and other groups. He teaches at Musicians Institute, UCLA Extension, and Berklee College of Music. Borg is the author of The Musician's Handbook and over 1,000 magazine and blog articles. He is VP of Special Events for the American Marketing Association and founder of Bobby Borg Consulting, where he assists rising music professionals globally.
| Reihe/Serie | Music Pro Guides |
|---|---|
| Sprache | englisch |
| Maße | 203 x 254 mm |
| Gewicht | 898 g |
| Themenwelt | Kunst / Musik / Theater ► Musik ► Allgemeines / Lexika |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-4803-6952-7 / 1480369527 |
| ISBN-13 | 978-1-4803-6952-8 / 9781480369528 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
eine deutsche Chronik in Schlagern
Buch | Softcover (2025)
Osburg Verlag
CHF 36,90
die Geschichte der Schallplatte
Buch | Hardcover (2024)
Prestel (Verlag)
CHF 51,90
