Contemporary Cases in Retail Operations
Palgrave Macmillan (Verlag)
978-0-333-76480-0 (ISBN)
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Contemporary Cases in Retail Operations is the ideal accompaniment for any student of retailing or those professionals newly working within the retailing sector. Each case demonstrates typical, day-to-day management problems, with a significant practical, problem-solving flavour. The case studies have clear learning objectives designed to encourage the reader to develop awareness and experience in the analysis and evaluation of retail business situations.
BRENDA OLDFIELD is a Research Assistant, Department of Retail and Marketing, Manchester Metropolitan University. RUTH SCHMIDT is Acting Head of Department, Department of Retail and Marketing, Manchester Metropolitan University. IAN CLARKE is Booker Professor of Retail Marketing, Durham University Business School. MALCOLM A.KIRKUP is C & A Retail Fellow and Programme Director of the Retail Management Degree, Loughborough University Business School. CATHY HART is Sainsbury Retail Fellow, Loughborough University Business School.
Preface.- The Cases.- Retailing in Two Currencies; N.Alexander.- The Road to Empowerment at Sainsbury's; A.Arnold, M.McLean & C.Dutton.- B&Q Enfield: Staffing a Greenfield Operation; J.Austin & M.Partridge.- Store Merchandising and Effective Use of Space: The Safeway Experience of In-Store Pharmacies; G.Birtwistle.- Stress in Grocery Retailing; A.Broadbridge.- Managing the Impact of New Store Development: Trading Potential at Scottish Power Retail; I.Clarke & M.Pretious.- Sainsbury's: The Trifling Case of the Missing Trifle R.Cuthbertson & C.Moore.- European and UK Packaging Waste Legislation: The M&S Response; C.Hart & J.Fernie.- The Longest Night: Managing a Crisis Event at M&S; C.Hart.- Superdrug: The Route to Becoming More Innovative; H.Hill.- The Role of Category Management in Hair Colourants: Bristol-Myers S.Hogarth-Scott & I.Walters.- Concessions Management in Department Stores: The Debenhams Luggage Department; M.Kirkup & P.Gaffney.- CWS Retail; Responsible Product Development; J.Temperley & M.Kirkup.- Halfords Motor Oils (A): A Case of Success by Design; M.Kirkup, P.Walley & J.Temperley.- Halfords Motor Oils (B): Translating Consumer Needs into Products; M.Kirkup, P.Walley & J.Temperley.- 'Main New England' at Debenhams: Developing a New Range; G.Lea-Greenwood & C.Moore & B.Oldfield.- Sainsburys and Shaws: Reflections on Making an Acquisition a Reality; D.Musket.- Buying Operations at Boots the Chemist: The Case of a Product Range Update; R.Varley.- Being Smart Developing Customer Loyalty at Chelmsford Star Co-operative Society; P.Ward, H.Gardner & H.Wright.- 'Operation Retail': Marketing Location to Retailers; G.Warnaby.- Shrink Busters! A DIY Case in Financial Management and Control; R.Schmidt, B.Oldfield & D.Leaver.
| Erscheint lt. Verlag | 5.6.2000 |
|---|---|
| Zusatzinfo | XXXI, 343 p. |
| Verlagsort | Basingstoke |
| Sprache | englisch |
| Maße | 189 x 246 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 0-333-76480-3 / 0333764803 |
| ISBN-13 | 978-0-333-76480-0 / 9780333764800 |
| Zustand | Neuware |
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