Social Media & Communications Technology – Essential Strategies for Nonprofits

SC NPCR (Autor)

Software / Digital Media

52 Seiten

2013
John Wiley & Sons Inc (Hersteller)
978-1-118-70394-6 (ISBN)

Infos

Social media has become a must for organizations to master in order to be successful. Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with strategies to harness the power of social media to support their causes and organizations. It's filled with interaction techniques and examples from a variety of nonprofits.

Important topics include:



Facebook essentials
Professional networking
Twitter benefits
Press releases and media blogs
Blogs
YouTube
Videos and marketing
Social media guidelines
Online tools
Mobile applications
Social networking and special events
Virtual meetings
Web-based communication options
Virtual memberships
Landing pages
Outreach to a younger demographic

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Autor

Scott C. Stevenson is the editor of Social Media and Communications Technology: Essential Strategies for Nonprofits and Associations, published by Wiley.

Produkt-Details

• Erscheint lt. Verlag: 29.4.2013
• Verlagsort: New York
• Sprache: englisch
• Maße: 150 x 250 mm
• Gewicht: 666 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
• ISBN-10: 1-118-70394-4 / 1118703944
• ISBN-13: 978-1-118-70394-6 / 9781118703946
• Zustand: Neuware