Social Media and Communications Technology

Essential Strategies for Nonprofits and Associations

Buch | Softcover

52 Seiten

2013
Jossey-Bass Inc.,U.S. (Verlag)
978-1-118-69152-6 (ISBN)

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Social media has become a must for organizations to master in order to be successful. Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with strategies to harness the power of social media to support their causes and organizations. It’s filled with interaction techniques and examples from a variety of nonprofits.

Important topics include:

Facebook essentials
Professional networking
Twitter benefits
Press releases and media blogs
Blogs
YouTube
Videos and marketing
Social media guidelines
Online tools
Mobile applications
Social networking and special events
Virtual meetings
Web-based communication options
Virtual memberships
Landing pages
Outreach to a younger demographic

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Scott C. Stevenson is the editor of Social Media and Communications Technology: Essential Strategies for Nonprofits and Associations, published by Wiley.

Front Matter (Pages: 1-3) CHAPTER 1 Social Networking Basics: Facebook, Twitter and LinkedIn (Pages: 4-9)

CHAPTER 2 Organizational Blogs and Online Diaries (Pages: 10-14)

CHAPTER 3 YouTube and Video Documentation (Pages: 15-18)

CHAPTER 4 Pulling it All Together: Social Media Strategy (Pages: 19-25)

CHAPTER 5 Technology to Enhance Real-World Events (Pages: 26-29)

CHAPTER 6 Virtual Meetings and Distance Solutions (Pages: 30-32)

CHAPTER 7 Enhancing E-Newsletters (Pages: 33-35)

CHAPTER 8 Augmenting Fundraising with Social Media (Pages: 36-40)

CHAPTER 9 Online Membership Services (Pages: 41-42)

CHAPTER 10 Specialized and Custom-Built Services (Pages: 43-45)

CHAPTER 11 Case Studies: Ideas Worth Considering (Pages: 46-49)

Erscheint lt. Verlag	9.7.2013
Reihe/Serie	Nonprofit Communications Report
Verlagsort	New York
Sprache	englisch
Maße	216 x 279 mm
Gewicht	147 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
ISBN-10	1-118-69152-0 / 1118691520
ISBN-13	978-1-118-69152-6 / 9781118691526
Zustand	Neuware