Positioning: The Battle for Your Mind, 20th Anniversary Edition
McGraw-Hill Professional (Verlag)
9780071359160 (ISBN)
The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position” in a prospective customer’s mind that reflects a company’s own strengths and weaknesses as well as those of its competitors. Fully updated and revised.
Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants. Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.
Chapter 1: What Positioning is All About. Chapter 2: The Assault on the Mind. Chapter 3: Getting Into the Mind. Chapter 4: Those Little Ladders in Your Head. Chapter 5: You Can't get There from Here. Chapter 6: Positioning of a Leader. Chapter 7: Positioning of a Follower. Chapter 8: Repositioning the Competition. Chapter 9: The Power of the Name. Chapter 10: The No-Name Trap. Chapter 11: The Free-Ride Trap. Chapter 12: The Line-Extension Trap. Chapter 13: When Line Extension Can Work. Chapter 14: Positioning a Company: Monsanto. Chapter 15: Positioning a Product: Milk Duds. Chapter 16: Positioning a Service: Mailgram. Chapter 17: Positioning a Long Island Bank. Chapter 18: Positioning the Catholic Church. Chapter 19: Positioning Yourself & Your Career. Chapter 20: Six Steps to Success. Chapter 21: Playing the Positioning Game.
| Erscheint lt. Verlag | 16.12.2000 |
|---|---|
| Zusatzinfo | 0 Illustrations |
| Sprache | englisch |
| Maße | 196 x 211 mm |
| Gewicht | 526 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-13 | 9780071359160 / 9780071359160 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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