Positioning: The Battle for Your Mind, 20th Anniversary Edition (eBook)

Al Ries, Jack Trout (Autoren)

eBook Download: EPUB

2000
246 Seiten
McGraw-Hill Education (Verlag)
9780071374613 (ISBN)

Infos

"e;Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."e;-David Bohnett, Chairman and Founder of GeoCitiesA handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals-including tens of thousands of Ries and Trout groupies, worldwide-the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "e;positioning"e; a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.

Produkt-Details

• Sprache: englisch
• Themenwelt: Sozialwissenschaften ► Pädagogik ► Berufspädagogik
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-13: 9780071374613 / 9780071374613