The M-factor

Media confidence for business leaders and managers

Tom Maddocks (Autor)

Buch | Softcover

192 Seiten

2013
Anoma Press (Verlag)
978-1-908746-72-6 (ISBN)

Titel ist leider vergriffen;
keine Neuauflage

Artikel merken

The ability to communicate a clear message, and deal with questions from the media, is now a vital skill for almost any Chief Executive or senior manager. Yet many in the business world fear the media; instead of seeing an opportunity they seem to be much more worried that they will be misquoted, and think reporters' only aim is to catch them out. This highly practical, down-to-earth book reveals the secrets of how to understand the media mindset, know what journalists are looking for, give a good press or broadcast interview, deal with a crisis, and understand the impact of social media.

Tom Maddocks is the founder and Course Director of Media Training Associates, which works with spokespeople from a variety of organisations, helping them take advantage of media opportunities. Recognised as one of the UK's leading media and presentation skills coaches, he has been quoted in the Independent, Sunday Times, Financial Times, PR Week and others. Tom has worked extensively for BBC Radio and Television and Channel Four, including a five-year stint as a reporter on BBC2's The Money Programme. Tom is based in London.

Foreword

Introduction

Chapter 1 Business benefits from smart use of the media

Chapter 2 Understanding the media mindset

Chapter 3 Seven big mistakes companies make when dealing with the media

Chapter 4 The art of the soundbite: making your interview memorable

Chapter 5 Defining your key messages

Chapter 6 Style and tone

Chapter 7 Dealing with difficult questions

Chapter 8 Preparing to be great on television and radio

Chapter 9 Being great on television and radio

Chapter 10 Social media and online video

Chapter 11 Six golden rules for dealing with a media crisis

Chapter 12 Five action steps to achieve the M-factor

What they say about the M-factor

About the Author

Erscheint lt. Verlag	28.2.2013
Sprache	englisch
Maße	140 x 216 mm
Gewicht	230 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik
ISBN-10	1-908746-72-6 / 1908746726
ISBN-13	978-1-908746-72-6 / 9781908746726
Zustand	Neuware