PhotoWars

Mohan Sawhney (Autor)

CD-ROM (Software)

2000
Pearson (Hersteller)
9780130258311 (ISBN)

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Photo Wars is a multi-dimensional computer simulation program that immerses students as marketing strategists in the consumer imagining arena. Students work through the simulation to develop winning strategies that take account of interactions among the players technology strategies, marketing strategies, and partnering strategies.

For undergraduate/graduate-level courses in Strategic Marketing and Marketing Management.

Photo Wars is a multi-dimensional computer simulation program that immerses students as marketing strategists in the rich and complex consumer imagining arena (including video and still imaging)—an area that is undergoing a transition to digital technology, with many new players from the computer industry vying for a piece of the action. Students work through the simulation to develop winning strategies that take into account the complex interactions among the players' technology strategies, marketing strategies, and partnering strategies. The insights gained from Photo Wars, while particular to managers charged with crafting strategy in a rapidly changing technology market, are equally relevant to many other complex and rapidly evolving markets.

Erscheint lt. Verlag	18.7.2000
Sprache	englisch
Gewicht	58 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-13	9780130258311 / 9780130258311
Zustand	Neuware