Management Consulting
Pearson Education Limited (Verlag)
978-0-273-76874-6 (ISBN)
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This book, now in its fourth edition, aims specifically to guide you through the process of management consultancy, while also providing tips and techniques for the more seasoned practitioner. The authors and contributors, who all have been consultants, deliver this from their accumulated knowledge and insights.
Anybody studying management consulting or undertaking a consulting project will benefit from the ideas contained inside this book.
Louise Wickhamis the Director of Wickham Consulting Services Ltd and a practising consultant specialising in strategy and marketing. She has over 25 years business experience, both within companies and as a consultant, working for a wide range of consumer-facing businesses and was co-author of the 3rd edition ofManagement Consulting. Jeremy Wilcock is a Business Development Managerat the Business School, University of Hull. He has 27 years' industrial experience with a major multi-national where he worked on numerous internal consultancy projects. He lectures regularly in strategic management and business analysis at undergraduate and postgraduate level, both at Hull and at the University of Gloucestershire. He has also contributed to a research paper in the European Journal of Marketing.
Preface
Acknowledgements
Part One Management consulting in context and how it adds value
1: The nature of management consulting and how it adds value~
2: Consulting: the wider context and consulting process
3: The skills of the consultant and the project proposal
4: Consulting across borders and cultures
Robinson Mason case study: Part 1
Part Two: Project evaluation and analysis
5: Defining the destination, developing a strategy and understanding change
6: Evaluating client capabilities and business opportunities
7: Working with clients and teams: the 'soft skills'
Robinson Mason case study: Part 2
Part Three: Undertaking the project
8: Working with the client
9: Creative approaches for developing solutions
10: Analysing decision-making in the client business and the decision context
11: Consulting project planning and time management
Robinson Mason case study: Part 3
Part Four: Delivering the product to the client
12: Communication skills and presenting your ideas
13: Learning from success
14: Consulting as a career
Appendix: Example of a consulting report
Index
| Erscheint lt. Verlag | 10.5.2012 |
|---|---|
| Verlagsort | Harlow |
| Sprache | englisch |
| Maße | 191 x 244 mm |
| Gewicht | 670 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 0-273-76874-3 / 0273768743 |
| ISBN-13 | 978-0-273-76874-6 / 9780273768746 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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