The Strategy Book
Financial Times Prentice Hall (Verlag)
9780273757092 (ISBN)
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It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use you'll find yourself referring back to them again and again.
Max Mckeown is an author, consultant and popular speaker in the strategy field. He shares cutting edge research with clients in the real world of major corporations. Max has a PhD and MBA with a speciality in strategy and strategic change. His clients sit across multiple sectors including: Microsoft, Virgin, Sun International, 2012 Olympics, Toyota and TopShop. He is the author of several books including E-Customer, Why They Don't Buy, Unshrink and The Truth about Innovation. www.maxmckeown.com
About the author
Author's acknowledgements
Publisher's acknowledgements
Introduction
What is strategy?
Part 1 Your strategic self
Shaping the future
Thinking before you plan
Becoming a strategic thinker
Selling your strategy
Part 2 Thinking like a strategist
Reacting is as important as planning
Taking risks (jumping your uncertainty gaps)
Looking over your shoulder
Knowing where grass (really) is greener
Part 3 Creating your strategy
Seeing the big picture?
Finding position, intention and direction
Looking for advantages
Making strategic decisions and choices
Adapting to your competitive environment
Part 4 Winning with strategy
Winning strategy games
Creating new markets
Getting ahead of your strategic group
Growing your business (again and again)
Going global without going broke
Knowing what you can do best
Part 5 Making your strategy work
Managing your strategy process
Meetings for strategic minds
Managing change, making strategy work
Understanding what can go wrong
Saving your company from failure
Part 6 The Strategy Book tool kit
The basic (powerful) strategy questions
SWOT analysis
Porter's 5 forces of competition
Porter's generic strategies
Burgelman's strategy dynamics model
Porter's value chain
Core competencies and resource-based view
Nonaka and Takeuchi's knowledge spiral
McKinsey's 7-S framework
Scenario planning
Ansoff's growth grid
BCG's product portfolio matrix
Kim and Mauborgne's blue ocean
Greiner's growth (and crisis) model
Treacy and Wiersema's value disciplines
Cummings and Wilson: orientation and animation
Lewin's force field analysis
Kotter's eight phases of change
Kaplan and Norton's balanced scorecard
Hrebiniak's model of strategy execution
Hammer and Champy's business process design
Michaud and Thoenig's strategic orientation
Burgelman and Grove's strategy bet model
Argyris's double and single loop learning
Mintzberg's deliberate and emergent
Johnson's white space model
Prahalad's bottom of the pyramid
Stacey's strategy from complexity
Final words
Further reading
Index
| Reihe/Serie | Financial Times Series |
|---|---|
| Verlagsort | Harlow |
| Sprache | englisch |
| Maße | 146 x 208 mm |
| Gewicht | 430 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-13 | 9780273757092 / 9780273757092 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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