Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company
McGraw-Hill Professional (Verlag)
978-0-07-176316-5 (ISBN)
Beat the competition with INTERNAL INNOVATION
If 3M’s corporate leadership hadn’t given researcher Art Fry a creative outlet, the world would never have seen the Post-it Note . . .
Corporate entrepreneurs, intrapreneurs, mavericks. No matter what name they go by, these innovators are the pioneering forces within an organization who spark new enterprises, products, services, and processes to combat increased global competition.
Corporate Entrepreneurship shows you how to develop and grow your organization by designing the culture, structure, strategies, and policies that encourage and support internal entrepreneurial ventures. Bestselling author and world-renowned entrepreneur Robert Hisrich teams up with global management expert Claudine Kearney to provide action plans, techniques, and insights for establishing an organizational culture that allows intrapreneurs to develop the entrepreneurial ventures that will secure value and generate new growth in your company.
Every day, globalization and technological advancements continue to put more of your competitors within reach of your customers. In order for your company to stay attractive and thrive, you need the proven tools and tactics in this book to:
Identify, evaluate, and fund venture opportunitiesRecognize bright corporate entrepreneurs and create their compensation plansCreate business plans that avoid failure, optimize success, and develop and sustain corporate venturingManage the internal politics of venturingEffectively implement corporate venturing into your organization
Hisrich uses illustrative examples from his experience consulting for such global companies as 3M, Alcoa, Westinghouse, Citi, and many others. Through informative, well-researched case studies, he demonstrates how his concepts help companies prosper over the long run, gain market share, and stay on the cutting edge of their potential.
If your employees aren’t innovating, your company is losing its competitive edge. Use Corporate Entrepreneurship to give your mavericks what they need to keep your company on top—all over the world.
Robert D. Hisrich is the Bridgestone Chair of International Marketing and Director of the Global Management Center and International Programs at the College of Business Administration at Kent State University. He holds a B.A. from DePauw University and an M.B.A. and PhD from the University of Cincinnati. In 2021, he was named in the top 2 percent of scientists in the world in business and economics in a survey published by Stanford University. Professor Hisrich’s research pursuits are focused on entrepreneurship and venture creation: entrepreneurial ethics, corporate entrepreneurship, women and minority entrepreneurs, venture financing, and global venture creation. He teaches courses and gives seminars in these areas. His interest in global management and entrepreneurship resulted in two Fulbright Fellowships in Budapest and Hungary, honorary degrees from Chuvash State University (Russia) and University of Miskolc (Hungary), and being a visiting faculty member in universities in Austria, China, Australia, Ireland, and Slovenia. Professor Hisrich serves on the editorial boards of several prominent journals in entrepreneurial scholarship, is on several boards of directors, and is author or coauthor of over 300 research articles appearing in journals such as Journal of Marketing, Journal of Marketing Research, Journal of Business Venturing, Academy of Management Review, and Entrepreneurship Theory and Practice. Professor Hisrich has authored or coauthored 45 books or their editions, including Entrepreneurial Marketing, Entrepreneurial Finance, Effective Entrepreneurial Management, Small Business Solutions, International Entrepreneurship: Starting, Developing and Managing a Global Venture (3rd edition), and Technology Entrepreneurship: Value Creation, Protection, and Capture (2nd edition).
Chapter 1: Entrepreneurship versus Intrapreneurship (Corporate Entrepreneurship)Chapter 2: Behavioral Aspects of Corporate Entrepreneurship
Chapter 3: Formatting and Managing the Corporate Entrepreneurship Process
Chapter 4: Locating the Venture in the Organization
Chapter 5: Identifying, Evaluating, and Selecting Opportunity
Chapter 6: Developing the Business Plan
Chapter 7: Selecting, Evaluating, and Compensating Venture Management
Chapter 8: Organizing the Venture
Chapter 9: Funding the Venture: The Internal Venture Capital Unit
Chapter 10: Controlling the Venture
Chapter 11: The Internal Politics of Venturing
Chapter 12: Lessons for the Future: Working up Corporate Entrepreneurship in Your Organization
| Zusatzinfo | 10 Illustrations |
|---|---|
| Sprache | englisch |
| Maße | 163 x 236 mm |
| Gewicht | 635 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 0-07-176316-3 / 0071763163 |
| ISBN-13 | 978-0-07-176316-5 / 9780071763165 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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