Persuading Aristotle

A Masterclass in the Timeless Art of Strategic Persuasion in Business

Dr. Peter Thompson (Autor)

Buch | Softcover

224 Seiten

1999
Kogan Page Ltd (Verlag)
978-0-7494-3011-5 (ISBN)

Infos

In this text the author explains how the principles of persuasion taught by Aristotle in the Lyceum of Ancient Greece can be used today. He presents the principles that can be used every time it is necessary to influence someone else's view.

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In this text the author explains how the principles of persuasion taught by Aristotle in the Lyceum of Ancient Greece - ethos, logos and pathos - can be used today. He presents the principles that can be used every time it is necessary to influence someone else's view. He shows readers how to draw upon the logic of their argument, their empathy with an audience, their imagination and credibility in order to persuade different types of listeners.

Produkt-Details

• Erscheint lt. Verlag: 1.6.1999
• Zusatzinfo: illustrations
• Verlagsort: London
• Sprache: englisch
• Maße: 155 x 234 mm
• Gewicht: 403 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 0-7494-3011-7 / 0749430117
• ISBN-13: 978-0-7494-3011-5 / 9780749430115
• Zustand: Neuware