Identifying, Measuring, and Valuing Knowledge-Based Intangible Assets

New Perspectives

Belen Vallejo-Alonso, Arturo Rodriguez Castellanos, Gerardo Arregui-Ayastuy (Herausgeber)

Buch | Hardcover

350 Seiten

2010
IGI Global (Verlag)
978-1-60960-054-9 (ISBN)

Infos

Highlighting the importance of intangible resources in business management, the need for a strategic analysis that enables them to be identified, and solutions to these challenges, this book demonstrates new models and methods that allow progress to be made in intangibles management.

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Identifying, measuring, and valuing knowledge-based intangible assets: new perspectives highlights the importance of intangible resources in business management, the need for a strategic analysis that enables them to be identified and assessed, and solutions to these challenges. Aimed at executives, practitioners, academics and students, this book demonstrates new models and methods that allow progress to be made on the task of intangibles management, which is the fundamental source of wealth in the knowledge economy.

Produkt-Details

• Verlagsort: Hershey
• Sprache: englisch
• Gewicht: 1328 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 1-60960-054-1 / 1609600541
• ISBN-13: 978-1-60960-054-9 / 9781609600549
• Zustand: Neuware