Innovation

Dr John Bessant (Autor)

Buch | Softcover

72 Seiten

2009
DK (Verlag)
978-1-4053-4455-5 (ISBN)

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A pocket-sized guide to innovation which aims to give you the information and skills to succeed in business. It helps you bring innovation to your workplace, and find out how to use blue-sky thinking to promote creativity, enhance your business performance and get ahead of the competition.

A practical, pocket-sized guide to innovation which will give you the information and skills to succeed in business

Bring innovation to your workplace, you'll find out how to use blue-sky thinking to promote creativity, enhance your business performance and get ahead of the competition.

Tables, illustrations and 'In Focus' panels on what to do in a particular situation, plus real-life case studies demonstrate how to maximise the benefits of creative management for yourself, your staff and your clients, conceive new ideas, develop new products and implement new practices. Read it cover-to-cover, or dip in and out of topics for quick reference.

Erscheint lt. Verlag	1.12.2009
Reihe/Serie	Essential Managers
Verlagsort	London
Sprache	englisch
Maße	148 x 178 mm
Gewicht	114 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-4053-4455-5 / 1405344555
ISBN-13	978-1-4053-4455-5 / 9781405344555
Zustand	Neuware