The Development of Scientific Marketing in the Twentieth Century

Research for Sales in the Pharmaceutical Industry

Jean-Paul Gaudillière (Autor)

Buch | Softcover

288 Seiten

2017
Routledge (Verlag)
978-1-138-63011-6 (ISBN)

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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

Jean-Paul Gaudilliere

List of Contributors, List of Figures and Tables, Acknowledgements, Introduction – Jean-Paul Gaudillière and Ulrike Thomas, Part I: Marketing Research and Innovation, Part II: Marketing Tools and Visual Practices, Part III: In-House Biomedical Research and Marketing, Notes, Index

Erscheinungsdatum	22.04.2017
Reihe/Serie	Studies for the Society for the Social History of Medicine
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Gewicht	530 g
Themenwelt	Geschichte ► Teilgebiete der Geschichte ► Wirtschaftsgeschichte
	Medizin / Pharmazie ► Pharmazie
	Studium ► Querschnittsbereiche ► Geschichte / Ethik der Medizin
	Technik
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-138-63011-X / 113863011X
ISBN-13	978-1-138-63011-6 / 9781138630116
Zustand	Neuware