The McGraw-Hill 36-Hour Course Product Development

Andrea Belz (Autor)

Buch | Softcover

256 Seiten

2011
McGraw-Hill Professional (Verlag)
978-0-07-174387-7 (ISBN)

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More than 150,000 books sold in the 36-Hour series! How to apply the product development techniques used by Apple, Google, and Cisco!

Learn the Secrets Behind World-Class Product DevelopmentIn a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets areavailable to you.The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on:

Creating a value proposition that motivates a customerto buy your new productProtecting intellectual property to sustain a competitive advantageCreating a budget and securing the capital you needManaging the design, fabrication, integration, anddelivery processesMaster the essentials of product developmentMaximize your study timeMeasure your progress with chapter tests and a free online examEarn a Certificate of Achievement online
Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.

Andrea Belz, Ph.D., M.B.A., provides in-depth guidance to global leaders in innovation. Her combined experience in technology review and business analysis has been used by international corporations and world-class educational institutions, including General Electric, the California Institute of Technology, and NASA.

Part 1 - Planning: Dress for Success
Chapter 1. Inception
Chapter 2. Strategy
Chapter 3. Marketing
Chapter 4. Value Propositions
Chapter 5. Intellectual Property
Chapter 6. Funding
Part 2 - Implementation: It Ain't Over 'Til It's Over
Chapter 7. Organizations
Chapter 8. Milestones
Chapter 9. Design
Chapter 10. Fabrication, Integration, and Delivery
Chapter 11. Launch
Chapter 12. Wrap-Up

Erscheint lt. Verlag	16.1.2011
Reihe/Serie	The McGraw Hill 36-Hour Course
Zusatzinfo	25 Illustrations
Sprache	englisch
Maße	152 x 229 mm
Gewicht	348 g
Themenwelt	Technik ► Maschinenbau
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	Produktentwicklung
ISBN-10	0-07-174387-1 / 0071743871
ISBN-13	978-0-07-174387-7 / 9780071743877
Zustand	Neuware