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Creating Visual Media

A Comprehensive Introduction

Maja Tabea Jerrentrup, Arvind Kumar Pal (Autoren)

Buch | Softcover

260 Seiten

2025
UTB (Verlag)
978-3-8252-6511-3 (ISBN)

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We encounter media everywhere: Design determines whether we perceive objects and how we judge them and it corresponds in many ways with their content. This book provides a comprehensive introduction to the world of media. The chosen perspective is holistic and sociological, historical and psychological aspects are touched upon where appropriate, and practical exercises complete the book.

Dr. Maja Jerrentrup ist Studiengangsleiterin und Leitung des Zentrum Medienkultur an der Hochschule Landshut, Professorin an der Ajeenkya DY Patil University Indien, Affiliate Indian Institute of Photography

Arvind Kumar Pal is Assistant Professor of Mass Communication an der Rajiv Gandhi University in Arunachal Pradesh, India. Research Interest: Mobile Journalism, Digital Media, Media and Economics, Radio Journalism

Preface7
1. Introduction: Composing the melody9
2. Basics: Media effects11
2.1 Media-theoretical foundations11
2.2 The design experience19
2.3 Empirical research on media design29
3. The elements of media design41
3.1 Central concepts41
3.2 Signs51
3.3 Colors54
3.4 Lines and shapes64
3.5 Typeface and typography69
3.6 Images88
4. The combination107
4.1 Layout107
4.2 Design principles109
4.3 Arrangements116
4.4 Content-related reference of image and text elements122
5. Digital media131
5.1 The history of digital media131
5.2 Virtualization beyond “real life”136
5.3 Digitization as a social task139
5.4 Success factors and design implications140
6. Your personal handwriting149
6.1 Creativity149
6.2 Meeting customers’ needs156
6.3 Individuality158
6.4 Ethics162
6.5 Ten principles of good design165
7. Practice171
7.1 Business card173
7.2 Posters175
7.3 Covers180
7.4 Magazines190
7.5 Portfolio folders and photo books195
7.6 Web design199
7.7 Apps202
7.8 Games206
7.9 Tattoos210
7.10 Social media216
7.11 Corporate Identity223
7.12 AI image generation230
7.13 Getting started233
8. Outlook237
References239
Index255

Erscheinungsdatum	01.12.2025
Verlagsort	Stuttgart
Sprache	englisch
Maße	170 x 240 mm
Gewicht	745 g
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
	Mathematik / Informatik ► Informatik ► Grafik / Design
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Sozialwissenschaften ► Pädagogik ► Erwachsenenbildung
Schlagworte	content perception • Creative Media • Design • design and society • design principles • Form follews function • History • Holistic Perspective • Layout • Lehrbuch • Media Analysis • Media Design • Media education • media judgment • Media Literacy • media production • Media Theory • Mediengestaltung • practical exercises • Psychology • Sociology • Textbook • Visual communication • Visual Media
ISBN-10	3-8252-6511-0 / 3825265110
ISBN-13	978-3-8252-6511-3 / 9783825265113
Zustand	Neuware