Creating Visual Media (eBook)

A Comprehensive Introduction

Maja Tabea Jerrentrup, Arvind Kumar Pal (Autoren)

eBook Download: PDF

2025 | 1. Auflage
260 Seiten
UTB GmbH (Verlag)
9783838565118 (ISBN)

Infos

We encounter media everywhere: Design determines whether we perceive objects and how we judge them and it corresponds in many ways with their content. This book provides a comprehensive introduction to the world of media. The chosen perspective is holistic and sociological, historical and psychological aspects are touched upon where appropriate, and practical exercises complete the book.

Inhalt

Preface7
1. Introduction: Composing the melody9
2. Basics: Media effects11
2.1 Media-theoretical foundations11
2.2 The design experience19
2.3 Empirical research on media design29
3. The elements of media design41
3.1 Central concepts41
3.2 Signs51
3.3 Colors54
3.4 Lines and shapes64
3.5 Typeface and typography69
3.6 Images88
4. The combination107
4.1 Layout107
4.2 Design principles109
4.3 Arrangements116
4.4 Content-related reference of image and text elements122
5. Digital media131
5.1 The history of digital media131
5.2 Virtualization beyond “real life”136
5.3 Digitization as a social task139
5.4 Success factors and design implications140
6. Your personal handwriting149
6.1 Creativity149
6.2 Meeting customers’ needs156
6.3 Individuality158
6.4 Ethics162
6.5 Ten principles of good design165
7. Practice171
7.1 Business card173
7.2 Posters175
7.3 Covers180
7.4 Magazines190
7.5 Portfolio folders and photo books195
7.6 Web design199
7.7 Apps202
7.8 Games206
7.9 Tattoos210
7.10 Social media216
7.11 Corporate Identity223
7.12 AI image generation230
7.13 Getting started233
8. Outlook237
References239
Index255

Produkt-Details

• Erscheint lt. Verlag: 8.12.2025
• Verlagsort: Stuttgart
• Sprache: englisch
• Themenwelt: Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
• Schlagworte: content perception • Creative Media • Design • design and society • design principles • Form follews function • History • Holistic Perspective • Layout • Lehrbuch • Media Analysis • Media Design • Media education • media judgment • Media Literacy • media production • Media Theory • Mediengestaltung • practical exercises • Psychology • Sociology • Textbook • Visual communication • Visual Media
• ISBN-13: 9783838565118 / 9783838565118