Tofu Tiger: The Marketing Plan

David Waller (Autor)

CD-ROM (Software)

2003 | 2nd edition
McGraw-Hill Education / Australia (Hersteller)
978-0-07-471389-1 (ISBN)

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Shows how to write a marketing plan in an interactive and electronic format. This CD-ROM contains instructions required to develop a plan, and software to allows students write a plan directly onto a word file. It also contains instructions on presenting a marketing plan; 3 case studies and links to marketing organisations world wide.

Tofu Tiger 2e is a CD-ROM that presents a step-by-step guide to writing a marketing plan in an interactive, electronic format. It contains instructions on all the aspects required to develop a thorough, effective plan, and software designed to allow students to write a marketing plan directly onto a word file. In addition it contains instructions on how to present a marketing plan; a fully worked example; three case studies and links to marketing, statistical and advertising organisations world wide.

David Waller is a Senior Lecturer in Marketing at the University of Technology, Sydney, Australia. He has taught advertising and other marketing subjects at a number of universities in Australia, including the University of Newcastle, the University of New South Wales and Charles Sturt University, Riverina. His research in advertising has been published in industry publications as well as in local and international academic journals.

Sprache	englisch
Maße	49 x 49 mm
Themenwelt	Sozialwissenschaften ► Pädagogik
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-07-471389-2 / 0074713892
ISBN-13	978-0-07-471389-1 / 9780074713891
Zustand	Neuware