The Book Publishing Industry

Albert N. Greco (Autor)

Buch | Softcover

336 Seiten

2003
Lawrence Erlbaum Associates Inc (Verlag)
978-0-8058-4943-1 (ISBN)

Infos

This volume provides an overview of the book publishing industry and includes details about editorial, marketing and production. Industry issues, such as copyright and online publishing are also presented. This text should be of value as a reference for media scholars and students.

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This volume provides an overview of the book publishing industry and includes details about editorial, marketing, and production. Industry issues, such as copyright and online publishing are also presented. A reference book that can be used in courses and as a library reference, this book will be valuable to media scholars and students.

Inhalt

Contents: Introduction. Characteristics of the U.S. Book Industry. U.S. Title Output, Book Categories and Returns, and Channels of Distribution. Mergers, Acquisitions, and the Development of the Modern Book Company. Business Operations, Practices, and Procedures. Editors, Editorial Theories, and Their Books. Editors, Book Acquisitions, and Editorial Practices and Procedures. Marketing Practices and Procedures. Consumer Book Purchasing Patterns. Intellectual Property: Censorship, Libel, and Copyrights. The Changing World of Publishing: Electronic and Multimedia Issues.

Produkt-Details

• Erscheint lt. Verlag: 10.7.2007
• Verlagsort: Mahwah
• Sprache: englisch
• Maße: 152 x 229 mm
• Gewicht: 449 g
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Buchhandel / Bibliothekswesen
• ISBN-10: 0-8058-4943-2 / 0805849432
• ISBN-13: 978-0-8058-4943-1 / 9780805849431
• Zustand: Neuware