The Book Publishing Industry
Seiten
2004
|
2nd New edition
Lawrence Erlbaum Associates Inc (Verlag)
978-0-8058-4853-3 (ISBN)
Lawrence Erlbaum Associates Inc (Verlag)
978-0-8058-4853-3 (ISBN)
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This volume provides an overview of the book publishing industry and includes details about editorial, marketing and production. Industry issues, such as copyright and online publishing are also presented. This text should be of value as a reference for media scholars and students.
This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing, and production. The work explores the complex issues that occur everyday in the publishing industry and covers the changing technologies and business practices. In this second edition, author Albert N. Greco thoroughly updates his original text, providing statistical datasets though 2002 and in many cases offering projections through 2007.
With consumer books (adult, juvenile, and mass market paperbacks) at the central focus of the book, the author also reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the publishing industry, this edition includes a new appendix containing rarely seen historical data on the industry from 1946 to the end of the 20th century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry.
This volume offers invaluable insights for graduate and undergraduate courses exploring the book publishing industry, and it is a unique and vital resource for anyone studying or interested in the industry.
This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing, and production. The work explores the complex issues that occur everyday in the publishing industry and covers the changing technologies and business practices. In this second edition, author Albert N. Greco thoroughly updates his original text, providing statistical datasets though 2002 and in many cases offering projections through 2007.
With consumer books (adult, juvenile, and mass market paperbacks) at the central focus of the book, the author also reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the publishing industry, this edition includes a new appendix containing rarely seen historical data on the industry from 1946 to the end of the 20th century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry.
This volume offers invaluable insights for graduate and undergraduate courses exploring the book publishing industry, and it is a unique and vital resource for anyone studying or interested in the industry.
Contents: Preface. Consumer Book Publishing. Book Title Output, Categories, Sales, Returns, and the Channels of Distribution. The Development of Modern Book Publishing Companies. Business Operations. The Editorial Process. Editors, Book Acquisitions, and Production. Marketing Books. Consumer Book Purchasing Trends. The First Amendment, Copyrights, and Libel. Publishing Confronts the Twenty-First Century. The Book Publishing Industry: Historical Statistical Appendix.
| Erscheint lt. Verlag | 3.12.2004 |
|---|---|
| Verlagsort | Mahwah |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 544 g |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Buchhandel / Bibliothekswesen |
| ISBN-10 | 0-8058-4853-3 / 0805848533 |
| ISBN-13 | 978-0-8058-4853-3 / 9780805848533 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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