Media Ethics

Cases and Moral Reasoning

Clifford G. Christians, Mark Fackler, Kathy Brittain Richardson, Peggy J. Kreshel, Robert H. Woods (Autoren)

Buch | Softcover

336 Seiten

2011 | 9th edition
Routledge (Verlag)
978-0-205-02904-4 (ISBN)

Infos

Media Ethics: Cases and Moral Reasoning, Ninth Edition challenges readers to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences. This book facilitates and enhances ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment.

Autor

Clifford G. Christians, University of Illinois Mark Fackler, Calvin College Kathy Brittain Richardson, Berry College Peggy J. Kreshel, University of Georgia Robert H. Woods

Inhalt

Ethical Foundations and Perspectives  

part 1 News

 

Chapter 1  Institutional Pressures  

1.  Fox News

2.  Access to the Internet

3.  Bankruptcy at the PhiladelphiaInquirer

 

Chapter 2  Truthtelling  

4.  Obesity Epidemic  

5.  The Unabomber’s Manifesto  

6.  Muhammad Cartoon Controversy  

 

Chapter 3  Reporters and Sources  

7.  WikiLeaks Website

8.  Stolen Voice Mail  

9.  Covering the Middle East  

10.  Risky Foods  

11.  Watergate and Grand Jury Information

 

Chapter 4  Invasion of Privacy  

12.  Facebook and Social Media Networks

13.  The Controversial PATRIOT Act  

14.  Bloggers’ Code of Ethics

15.  Dead Body Photo  118

The Heart of the Matter in News Ethics

 

part 2 Persuasion in Advertising

  

Chapter 5   Advertising in an Image-Based Culture

16.   Making the Same Different: Branding

17.   Stereotyping Attitude

18.   Everyone Knows Her: the Unattainable Ideal

19.   But She’s Only 4! The Hypersexualization of Young Girls

20.   Real Beauty: Responsible Images?

21.   Animal Rights: Responsible Images?

 

Chapter 6   The Media Are Commercia.   Marketing U.S. Latinidad

22. Media Gatekeepers: “Sorry,  no admittance”

23.   Shocking: The Case for Due Diligence

24.   Front Page for Sale: Advertising and Editorial Content

25.   “How Did You Know”?: The Ethics of Behavioral Targeting

 

Chapter 7   Advertising’s Professional Culture

26.   “…perhaps an absence of an ethics code”?

27.   Ethical Vision: What Does It Mean to Serve a Client Well?

28.   Kids Are Getting Older Younger: Advertising to Children

29.   A Woman’s Place is…?

30.   A Diverse Advertising Workplace: An Oxymoron?

The Heart of the Matter in Advertising Ethics

 

part 3 Persuasion and Public Relations



Chapter 8  Public Communication  

31.  What Happened to Mr. Ethics?

32.  Publicity and Justice

33.  Friends of the Candidate

34.  A Campaign Pioneer?  

 

Chapter 9  Telling the Truth in Organizational Settings  

35.  Private Issues, Public Apologies

36.  Wal-Marting Across the Internet  

37.  Who’s the Boss?  

38.  “This News Story Is Brought to You By . . .”

39.  Posting #Truth @Twitter 

 

Chapter 10  Conflicting Loyalties  

40.  New Clients

41.  Indictments Indicate Corrupt Lobbying

42.  Accelerated Recalls?

43.  Tragedy at the Mine

44.  Thank You for Smoking  

 

Chapter 11  The Demands of Social Responsibility  

45.  One for One: Helping Consumers Become Heroes

46.  Celebrities Promote “Hope for Haiti Now”

47.  Pepsi Challenged by Rumors  

48.  Swept Away in the Storm  

The Heart of the Matter in Public Relations  Ethics

 

part 4 Entertainment



Chapter 12  Violence  

49.  Hear It, Feel It, Do It  

50.  Violence-Centered  

51.  Comics for Big Kids  

52.  They Play to Kill

 

Chapter 13  Profits, Wealth, and Public Trust  

53.  Copyright Wars  

54.  Deep Trouble for Harry  

55.  Super Strip  

56.  Superman Walks Again  

57.  Duct Tape for Television  

 

Chapter 14  Media Scope and Depth  

58.  Reel History  

59.  They Call It Paradise  

60.  Tragedy Lite

61.  SouthPark’s 200th  

62.  Video Game Rage

 

Produkt-Details

• Erscheint lt. Verlag: 12.5.2011
• Verlagsort: New York
• Sprache: englisch
• Maße: 202 x 255 mm
• Gewicht: 710 g
• Themenwelt: Sachbuch/Ratgeber ► Sport
• Themenwelt: Geisteswissenschaften ► Philosophie ► Ethik
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
• ISBN-10: 0-205-02904-3 / 0205029043
• ISBN-13: 978-0-205-02904-4 / 9780205029044
• Zustand: Neuware