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Media Ethics: Pearson New International Edition - Clifford G. Christians, Mark Fackler, Kathy Brittain Richardson, Peggy J. Kreshel, Robert H. Woods

Media Ethics: Pearson New International Edition

Cases and Moral Reasoning
Buch | Softcover
240 Seiten
2013 | 9th edition
Routledge (Verlag)
978-1-292-02743-2 (ISBN)
CHF 99,95 inkl. MwSt
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Media Ethics: Cases and Moral Reasoning, Ninth Edition challenges students to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences.

 

This market-leading text facilitates and enhances students' ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment.

Clifford G. Christians, University of Illinois Mark Fackler, Calvin College Kathy Brittain Richardson, Berry College Peggy J. Kreshel, University of Georgia Robert H. Woods

Ethical Foundations and Perspectives  

part 1 News

 

Chapter 1  Institutional Pressures  

1.  Fox News

2.  Access to the Internet

3.  Bankruptcy at the PhiladelphiaInquirer

4.  The Wichita Experiment  

 

Chapter 2  Truthtelling  

5.  Obesity Epidemic  

6.  Al Jazeera  

7.  The Unabomber’s Manifesto  

8.  Muhammad Cartoon Controversy  

 

Chapter 3  Reporters and Sources  

19.  WikiLeaks Website

10.  Stolen Voice Mail  

11.  Covering the Middle East  

12.  Risky Foods  

13.  Watergate and Grand Jury Information

 

Chapter 4  Social Justice  

14.  Crisis in Darfur

15. “A Hidden America: Children of the Mountains”

16.  Sexism and World Cup Soccer  

17.  Ten Weeks at Wounded Knee  

 

Chapter 5  Invasion of Privacy  

18.  Facebook and Social Media Networks

19.  The Controversial PATRIOT Act  

20.  Bloggers’ Code of Ethics

21.  A Prostitute on Page 12  

22.  Dead Body Photo  118

The Heart of the Matter in News Ethics

 

part 2 Persuasion in Advertising



Chapter 6   The Commercialization of Everyday Life

23.   Is That an Ad? Are You Sure?

24.   Prescription Drugs as Consumer Products

25.   Shopping to Save the World

26.   Consumer-Generated Content: An Ethical Dilemma?

 

Chapter 7   Advertising in an Image-Based Culture

27.   Making the Same Different: Branding

28.   Stereotyping Attitude

29.   Everyone Knows Her: the Unattainable Ideal

30.   But She’s Only 4! The Hypersexualization of Young Girls

31.   Real Beauty: Responsible Images?

32.   Animal Rights: Responsible Images?

 

Chapter 8   The Media Are Commercial

33.   Marketing U.S. Latinidad

34.   Media Gatekeepers: “Sorry,  no admittance”

35.   Shocking: The Case for Due Diligence

36.   Front Page for Sale: Advertising and Editorial Content

37.   “How Did You Know”?: The Ethics of Behavioral Targeting

 

Chapter 9   Advertising’s Professional Culture

38.   “…perhaps an absence of an ethics code”?

39.   Ethical Vision: What Does It Mean to Serve a Client Well?

40.   Kids Are Getting Older Younger: Advertising to Children

41.   A Woman’s Place is…?

42.   A Diverse Advertising Workplace: An Oxymoron?

The Heart of the Matter in Advertising Ethics

 

part 3 Persuasion and Public Relations



Chapter 10  Public Communication  

43.  What Happened to Mr. Ethics?

44.  Publicity and Justice

45.  Friends of the Candidate

46.  A Campaign Pioneer?  

 

Chapter 11  Telling the Truth in Organizational Settings  

47.  Private Issues, Public Apologies

48.  Wal-Marting Across the Internet  

49.  Who’s the Boss?  

50.  “This News Story Is Brought to You By . . .”

51.  Posting #Truth @Twitter 

 

Chapter 12  Conflicting Loyalties  

52.  New Clients

53.  Indictments Indicate Corrupt Lobbying

54.  Accelerated Recalls?

55.  Tragedy at the Mine

56.  Thank You for Smoking  

 

Chapter 13  The Demands of Social Responsibility  

57.  One for One: Helping Consumers Become Heroes

58.  Celebrities Promote “Hope for Haiti Now”

59.  Pepsi Challenged by Rumors  

60.  Swept Away in the Storm  

The Heart of the Matter in Public Relations  Ethics

 

part 4 Entertainment



Chapter 14  Violence  

61.  Hear It, Feel It, Do It  

62.  Violence-Centered  

63.  Comics for Big Kids  

64.  They Play to Kill

 

Chapter 15  Profits, Wealth, and Public Trust  

65.  Copyright Wars  

66.  Deep Trouble for Harry  

67.  Super Strip  

68.  Superman Walks Again  

69.  Duct Tape for Television  

 

Chapter 16  Media Scope and Depth  

70.  Reel History  

71.  They Call It Paradise  

72.  Tragedy Lite

73.  SouthPark’s 200th  

74.  Video Game Rage

 

Chapter 17  Censorship  

75.  The Voice of America  

76.  Fencing the Net  

77.  Frontal Assault  

78.  Rescue Us  

The Heart of the Matter in Entertainment Ethics

Erscheint lt. Verlag 1.11.2013
Verlagsort London
Sprache englisch
Maße 274 x 216 mm
Gewicht 498 g
Themenwelt Sozialwissenschaften Kommunikation / Medien Kommunikationswissenschaft
Sozialwissenschaften Kommunikation / Medien Medienwissenschaft
ISBN-10 1-292-02743-6 / 1292027436
ISBN-13 978-1-292-02743-2 / 9781292027432
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
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