Consumer Behaviour in a Week

Sue Cave (Autor)

Buch | Softcover

96 Seiten

2002 | 2nd Revised edition
John Murray Learning (Verlag)
978-0-340-84971-2 (ISBN)

Titel ist leider vergriffen;
keine Neuauflage

Artikel merken

Presents the fundamental principles derived from research and advice on their practical implications. This book covers: basic psychological processes of consumers and their implications; consumers attitude to money; purchasing behaviour; different types of consumer; product branding and retailing; advertising; and, negative effects of consumption.

With the minimum of jargon, this book presents the fundamental principles derived from sound research. Outlines of these principles are then followed by clear advice on their practical implications.

Each day a different aspect of behaviour or marketing is covered.

Basic psychological processes of consumers and their implications

Consumers attitude to money

Purchasing behaviour

Different types of consumer

Product branding and retailing

Advertising

Negative effects of consumption

Susan Cave has worked as an occupational psychologist, and is presently employed in education at the University of Kent. She is an experienced lecturer and examiner in psychology at all levels, and has published texts on environmental psychology and therapeutic approaches in psychology, as well as a range of material for teachers.

1 - Introduction; 2 - Sunday: Know your consumer I - basic psychological processes; 3 - Monday: Know your consumer II - attitudes to money; 4 - Tuesday: Know your consumer III - purchasing; 5 - Wednesday: Know your consumer IV - different types of consumer; 6 - Thursday: Sell your product I - branding and advertising; 7 - Friday: Sell your product II - retailing; 8 - Saturday: Negative effects and Implications

Erscheint lt. Verlag	13.3.2003
Reihe/Serie	In a Week S.
Zusatzinfo	30 b&w cartoons
Sprache	englisch
Maße	128 x 198 mm
Gewicht	129 g
Themenwelt	Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie ► Psychologie
	Geisteswissenschaften ► Psychologie ► Verhaltenstherapie
	Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-340-84971-1 / 0340849711
ISBN-13	978-0-340-84971-2 / 9780340849712
Zustand	Neuware