Understanding Consumer Behaviour in a Week
Seiten
2001
John Murray Learning (Verlag)
9780340782477 (ISBN)
John Murray Learning (Verlag)
9780340782477 (ISBN)
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Understanding consumer behaviour is essential for successful marketing. This book outlines the fundamental principles of the subject and offers advice on their practical implications. Every day a different aspect of behaviour or marketing is covered, from consumers' psychology to advertising.
Understanding consumer behaviour is essential for successful marketing. Yet it is an area where information is often hard to find as well as being presented in ways which do not relate to practical needs. With the minimum amount of jargon, this book presents the fundamental principles derived from sound research. Outlines of these principles are then followed by clear advice on their practical implications. Each day a different aspect of behaviour or marketing is covered: * Basic psychological processes of consumers and their implications * Consumers' attitudes to money * Purchasing behaviour (including pre- and post-purchase issues) * Different types of consumer * Product branding * Advertising and retailing * Negative effects of consumption
Understanding consumer behaviour is essential for successful marketing. Yet it is an area where information is often hard to find as well as being presented in ways which do not relate to practical needs. With the minimum amount of jargon, this book presents the fundamental principles derived from sound research. Outlines of these principles are then followed by clear advice on their practical implications. Each day a different aspect of behaviour or marketing is covered: * Basic psychological processes of consumers and their implications * Consumers' attitudes to money * Purchasing behaviour (including pre- and post-purchase issues) * Different types of consumer * Product branding * Advertising and retailing * Negative effects of consumption
Sue Cave has worked as an occupational psychologist, and is presently employed in education at an associate college of the University of Kent. She is an experienced lecturer and examiner in psychology at all levels, and has published texts on environmental psychology and therapeutic approaches in psychology, as well as a range of materials for teachers.
| Erscheint lt. Verlag | 12.7.2001 |
|---|---|
| Reihe/Serie | Successful Business in a Week S. |
| Zusatzinfo | 30 b&w cartoons |
| Sprache | englisch |
| Maße | 128 x 195 mm |
| Gewicht | 126 g |
| Themenwelt | Sozialwissenschaften ► Soziologie |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-13 | 9780340782477 / 9780340782477 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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