Truth

How the Many Sides to Every Story Shape Our Reality

Hector Macdonald (Autor)

Buch | Hardcover

352 Seiten

2018
Bantam Dell Publishing Group, Div of Random House, Inc (Verlag)
9780593079324 (ISBN)

Titel ist leider vergriffen;
keine Neuauflage

Artikel merken

'Macdonald zeros in on the slipperiness of factuality, offering an array of case studies from the worlds of history, commerce and - of course - politics.'
New York Times Book Review
________

True or false? It's rarely that simple.

There is more than one truth about most things. Eating meat is nutritious but it's also damaging to the environment. The Internet disseminates knowledge but it also spreads hatred. As communicators, we select the truths that are most useful to our agenda.

We can select truths constructively to inspire organisations, encourage children, and drive progressive change. Or we can select truths that give a false impression of reality, misleading people without actually lying. Others can do the same, motivating or deceiving us with the truth. Truths are neutral but can also be highly versatile tools that we can use for good or ill.

Hector Macdonald here explores how truth is used and abused in politics, business, the media and everyday life. Combining great storytelling with practical takeaways and a litany of fascinating, funny and insightful case studies, Truth is a sobering and engaging read about how profoundly our mindsets and actions are influenced by the truths that those around us choose to tell.
________

For fans of Nudge, Black Box Thinking and The Art of Thinking Clearly, a fascinating dive into the many ways in which 'competing truths' shape our opinions, behaviours and beliefs.

Hector Macdonald is a strategic communications consultant who has advised the leaders of some of the world's top corporations in industries as diverse as financial services, telecoms, defence and healthcare. He is an expert in business storytelling and the bestselling author of four novels. Hector has lectured on truth for organisations such as Royal Mail, the Foreign & Commonwealth Office and the Global Coalition Against Daesh. www.hectormacdonald.com

Erscheinungsdatum	01.04.2018
Verlagsort	New York
Sprache	englisch
Maße	162 x 240 mm
Gewicht	605 g
Themenwelt	Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie ► Psychologie
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-13	9780593079324 / 9780593079324
Zustand	Neuware