Truth

How the Many Sides to Every Story Shape Our Reality

Hector Macdonald (Autor)

Buch | Softcover

352 Seiten

2018
Bantam Dell Publishing Group, Div of Random House, Inc (Verlag)
9780593079331 (ISBN)

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We like to think that there is a clear distinction between true and false. Unfortunately, the reality is far murkier.

Hector Macdonald has spent his entire career exploring the ways that two completely true statements about the same thing can give wildly different impressions to the people listening. For instance, the internet can be described as a place that spreads knowledge or a place that spreads misinformation and hatred. Both statements are true, but they would paint radically different pictures of the internet for person who had never heard of it before.

Now, in Truth: A User's Guide, Macdonald explains how and why these so-called 'competing truths' are used intentionally and unintentionally by businesses, media, politicians, advertisers and even regular people having regular conversations. He shows how understanding competing truths makes us better at navigating the world and more influential within it. Combining great storytelling with practical takeaways and a litany of fascinating, funny and insightful case studies, Truth is a sobering and engaging read about how profoundly our mindsets, attitudes and actions are influenced by the truths that those around us choose to tell.

Hector Macdonald is a strategic communications consultant who has advised the leaders of some of the world's top corporations in industries as diverse as financial services, telecoms, defence and healthcare. He is an expert in business storytelling and the bestselling author of four novels. Hector has lectured on truth for organisations such as Royal Mail, the Foreign & Commonwealth Office and the Global Coalition Against Daesh. www.hectormacdonald.com

Erscheinungsdatum	15.02.2018
Verlagsort	New York
Sprache	englisch
Maße	153 x 234 mm
Gewicht	457 g
Themenwelt	Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie ► Lebenshilfe / Lebensführung
	Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie ► Psychologie
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-13	9780593079331 / 9780593079331
Zustand	Neuware