Going for the Gold

How to Become a World-Class Academic Fundraiser

Jeffrey L. Buller, Dianne M. Reeves (Autoren)

Buch | Hardcover

154 Seiten

2016
Rowman & Littlefield (Verlag)
978-1-4758-3155-9 (ISBN)

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What do faculty members, academic administrators, or development officers need to know if they want to be successful fundraisers in higher education? Colleges and universities are such complex institutions that it is difficult for those who work in development to understand how the academic side of the institution operates and difficult for college professors and administrators to understand the technicalities and legal requirements that affect the development side of the institution. Going for the Gold demystifies these worlds for anyone interested in higher education fundraising and provides practical, field-tested tools that everyone involved in academic development will want in his or her toolkit.

Jeffrey L. Buller is a senior partner in ATLAS: Academic Training, Leadership, and Assessment Services and the author of more than a dozen books on academic leadership, higher education, and fundraising. Dianne M. Reeves is a senior director of development at Florida Atlantic University and has earned numerous professional certifications in fundraising, most notably the Certified Fund Raising Executive, Chartered Advisory in Philanthropy, and Certified Governance Trainer distinctions.

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Dedication
Introduction
Chapter 1: An Introduction to Academic Fundraising
Chapter 2: Ethical Issues in Fundraising
Chapter 3: Why One Size Does Not Fit All
Chapter 4: The SPORT of Giving and the ACID Test
Chapter 5: Raising Awareness, Not Just Money
Chapter 6: Listening to and Telling Stories
Appendix A: Finding, Hiring, and Evaluating a Development Officer
Appendix B: AFP Code of Ethical Principles and Standards of Professional Practice
Appendix C: Donor Bill of Rights
Appendix D: Training at Your Institution
About the Authors

Erscheinungsdatum	27.11.2016
Sprache	englisch
Maße	157 x 239 mm
Gewicht	399 g
Themenwelt	Sozialwissenschaften ► Pädagogik ► Bildungstheorie
ISBN-10	1-4758-3155-2 / 1475831552
ISBN-13	978-1-4758-3155-9 / 9781475831559
Zustand	Neuware