Super Mario
How Nintendo Conquered America
Seiten
2011
Portfolio (Verlag)
9781591844051 (ISBN)
Portfolio (Verlag)
9781591844051 (ISBN)
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Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape. This title shares the story of how this quintessentially Japanese company found success in the American market.
Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape. The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama. It helps you find out about: Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable; Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success; and, the unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii. Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.
Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape. The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama. It helps you find out about: Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable; Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success; and, the unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii. Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.
Jeff Ryman, a lifelong gamer, has been featured on Salon.com and All Things Considered. He reviewed over 500 video games and covered four console launches as the games editor for Katrillion, a popular dotcom-era news and entertainment Web site. He lives in Bloomfield, New Jersey.
| Erscheint lt. Verlag | 22.9.2011 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Themenwelt | Geisteswissenschaften ► Geschichte |
| Informatik ► Software Entwicklung ► Spieleprogrammierung | |
| Sozialwissenschaften ► Kommunikation / Medien ► Journalistik | |
| Wirtschaft ► Betriebswirtschaft / Management | |
| ISBN-13 | 9781591844051 / 9781591844051 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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