Effective Writing Skills for Public Relations
Kogan Page Ltd (Verlag)
978-0-7494-5109-7 (ISBN)
- Titel erscheint in neuer Auflage
- Artikel merken
Effective Writing Skills for Public Relations is a valuable reference source on the basics of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective design and layout to produce easy to read text. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office.
This fourth edition includes new sections on website content and design, legal issues in websites and emails, what journalists look for in company websites, meeting the needs of your target audience, controlling and getting the best out of emails, writing and designing ezines, setting up online media centres and comparing Video News Releases with B-rolls of roughly edited footage. Standard proof correction marks are included together with a glossary of terms.
This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
John Foster has a background in journalism and has held senior public relations posts with Pira International and the Institute of Practitioners in Advertising. He has written, edited and produced printwork ranging from house journals and books, to posters and brochures, plus speeches and presentations. A Fellow of the Chartered Institute of Public Relations, he was awarded the Institute's Stephen Tallents Medal in 2003 for 'his contribution and commitment to the effective use of the written word'.
Chapter - 1: The importance of style: an overview
Chapter - 2: Trouble with plurals and possessives
Chapter - 3: Making your mark
Chapter - 4: Down with capitalism!
Chapter - 5: Cliches, jargon and other worn words
Chapter - 6: Is it easy to read?
Chapter - 7: Headlines: making them work
Chapter - 8: Dealing with figures and abbreviations
Chapter - 9: Keep it short, simple - and plain
Chapter - 10: Writing for the press
Chapter - 11: Captions: how to handle them
Chapter - 12: What editing is all about
Chapter - 13: Skills and styles for the office
Chapter - 14: Traps, snares and pitfalls
Chapter - 15: Americanisms - the differences
Chapter - 16: The spoken word: pronunciation pointers
Chapter - 17: Principles of presentation
Chapter - 18: Writing for the web
Chapter - 19: Tone - the linchpin of reputation
Chapter - 20: Finance matters
Chapter - 21: Is it legal?
| Erscheint lt. Verlag | 3.6.2008 |
|---|---|
| Reihe/Serie | PR In Practice |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 157 x 234 mm |
| Gewicht | 439 g |
| Themenwelt | Schulbuch / Wörterbuch ► Wörterbuch / Fremdsprachen |
| Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-7494-5109-2 / 0749451092 |
| ISBN-13 | 978-0-7494-5109-7 / 9780749451097 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
aus dem Bereich
