Writing Skills for Public Relations

Style and Technique for Mainstream and Social Media

John Foster (Autor)

Buch | Softcover

280 Seiten

2012 | 5th Revised edition
Kogan Page Ltd (Verlag)
978-0-7494-6543-8 (ISBN)

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Communicate effectively in writing, both to avoid misunderstanding and to keep the attention of readers, whatever the message might be.

Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing house style, writing for the press, public speaking, pronunciation and good text design and layout, this fifth edition provides valuable advice on writing for online and social media. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.

John Foster has a background in journalism and has held senior public relations posts with Pira International and the Institute of Practitioners in Advertising. He has written, edited and produced work ranging from house journals, books, posters and brochures to speeches and presentations. A Fellow of the Chartered Institute of Public Relations, he was awarded the Institute's Stephen Tallents Medal for his 'contribution and commitment to the effective use of the written word'.

Chapter - 00: Introduction;
Chapter - 01: The importance of style: an overview;
Chapter - 02: Trouble with plurals and possessives;
Chapter - 03: Making your mark;
Chapter - 04: Down with capitalism!;
Chapter - 05: Clichés, jargon and other worn words;
Chapter - 06: Is it easy to read?;
Chapter - 07: Headlines: making them work;
Chapter - 08: Dealing with figures and abbreviations;
Chapter - 09: Keep it short, simple – and plain;
Chapter - 10: Social media: the X-factor for PR;
Chapter - 11: Writing for the media;
Chapter - 12: Captions: how to handle them;
Chapter - 13: Why editing matters;
Chapter - 14: Skills and styles for the office;
Chapter - 15: Traps, snares and pitfalls;
Chapter - 16: Americanisms – the differences;
Chapter - 17: The spoken word: pronunciation pointers;
Chapter - 18: Principles of presentation;
Chapter - 19: Writing for the web;
Chapter - 20: Tone – the linchpin of reputation;
Chapter - 21: Now it’s annual report time;
Chapter - 22: Is it legal?;
Chapter - 23: Keep to the codes

Erscheint lt. Verlag	3.10.2012
Reihe/Serie	PR In Practice
Verlagsort	London
Sprache	englisch
Maße	154 x 233 mm
Gewicht	441 g
Themenwelt	Schulbuch / Wörterbuch ► Wörterbuch / Fremdsprachen
	Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-7494-6543-3 / 0749465433
ISBN-13	978-0-7494-6543-8 / 9780749465438
Zustand	Neuware