When Everything Hits the Fan: A Practical Playbook for Protecting Your Reputation in Crisis (eBook)

Real‑World Strategies to Respond Fast, Communicate Clearly, and Rebuild Trust

Jonathan Hayes (Autor)

eBook Download: EPUB

2025 | 2. Auflage
150 Seiten
epubli (Verlag)
978-3-565-15060-1 (ISBN)

Infos

Reputation is built over years and destroyed in days, and most businesses only realize this when a crisis explodes on social media, in the press, or with angry customers . This book gives leaders a clear, step‑by‑step framework for managing reputation before, during, and after a crisis, so they are not improvising under pressure . Readers will learn how to map their most likely reputation risks, assemble a lean crisis team, and craft messages that are honest, human, and aligned across all channels . It explains how to handle online backlash, media inquiries, internal confusion, and stakeholder anxiety without making the situation worse through silence, denial, or defensiveness . With practical templates, checklists, and real‑world scenarios, this guide shows how to apologize effectively, take visible corrective action, and measure when trust is starting to recover . Whether you run a startup, agency, or established company, you will walk away with a crisis‑ready reputation strategy instead of hoping nothing ever goes wrong .

Produkt-Details

• Erscheint lt. Verlag: 31.12.2025
• Verlagsort: Berlin
• Sprache: englisch
• Themenwelt: Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft
• Schlagworte: brand trust in crisis • business crisis communication • business reputation protection • corporate apology strategy • crisis reputation management • handling PR disasters • online backlash response
• ISBN-10: 3-565-15060-2 / 3565150602
• ISBN-13: 978-3-565-15060-1 / 9783565150601