International Cases in Tourism Management

Susan Horner, John Swarbrooke (Autoren)

Buch | Hardcover

410 Seiten

2016
Routledge (Verlag)
978-1-138-14449-1 (ISBN)

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International Cases in Tourism Management includes:

* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism

The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

Susan Horner, John Swarpson

Part 1 Introduction; Part 2 The Case Studies; Section 1 Tourism Organization; Section 2 Tourism Destinations; Section 3 Sectors of Tourism Industry; Section 4 Issues in Tourism; Section 5 The Future of Tourism

Erscheinungsdatum	18.08.2016
Verlagsort	London
Sprache	englisch
Maße	189 x 246 mm
Gewicht	453 g
Themenwelt	Sachbuch/Ratgeber ► Sport
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-138-14449-5 / 1138144495
ISBN-13	978-1-138-14449-1 / 9781138144491
Zustand	Neuware