Secret Formula

The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

Frederick Allen (Autor)

Buch | Softcover

510 Seiten

2015
Open Road Media (Verlag)
978-1-5040-1985-9 (ISBN)

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"The inside story of how Coca-Cola became the best-known brand in the world"--Cover.

A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly).

Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise.

In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.

Frederick Allen was an award-winning reporter and political columnist with the Atlanta Journal-Constitution from 1972 to 1987, after which he joined CNN as a chief analyst and commentator covering the 1988 presidential election. His essays for the program Inside Politics earned CNN a CableACE Award, and Allen was called the “best political analyst” by the editors of the Hotline. Allen is the author of three books, including his history of the Coca-Cola Company, Secret Formula; Atlanta Rising, a history of modern Atlanta; and A Decent, Orderly Lynching, an account of the vigilantes of Montana. He was honored by the Western History Association with the inaugural Michael P. Malone Award for his research into vigilante symbolism, and is currently working on a book about Theodore Roosevelt. Allen graduated from Phillips Academy (Andover) and earned a BA in journalism from the University of North Carolina, Chapel Hill. He and his wife, Linda, live in Atlanta, Georgia, and Big Sky, Montana.

Dedication
Contents
Introduction: Red Scare
One: Stirrings
Two: Dope
Three: Dobbs
Four: Bottled-Up Anger
Five: “Get Your Readiness”
Six: Short Sales
Seven: Pepsi
Eight: War
Nine: Black and White
Ten: Politics
Eleven: “Octogenarians!”
Twelve: New Coke
Image Gallery
Notes
Bibliography
Index
Acknowledgments
About the Author

Erscheinungsdatum	10.10.2015
Verlagsort	New York
Sprache	englisch
Maße	133 x 203 mm
Themenwelt	Literatur ► Biografien / Erfahrungsberichte
	Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Wirtschaft
	Geschichte ► Teilgebiete der Geschichte ► Wirtschaftsgeschichte
	Technik
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	1-5040-1985-7 / 1504019857
ISBN-13	978-1-5040-1985-9 / 9781504019859
Zustand	Neuware