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From Worst to First - Gordon Bethune

From Worst to First

Behind the Scenes of Continental's Remarkable Comeback

(Autor)

Buch | Softcover
304 Seiten
1999
John Wiley & Sons Inc (Verlag)
978-0-471-35652-3 (ISBN)
CHF 53,90 inkl. MwSt
"In this. often hilarious new book, Bethune tells how he approached his turnaround challenges. "-Fortune ". in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward. "-BusinessWeek.
The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World

. . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week

From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution

From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer

All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.

Gordon Bethune is Chairman and CEO of Continental Airlines. Prior to joining Continental, he was vice president and general manager of customer service at Boeing. Bethune was also a senior operations executive at Braniff Airways, Western, and Piedmont Airlines. Scott Huler is a professional journalist. He has been published in the New York Times, Washington Post, Los Angeles Times, and other leading North American newspapers and magazines.

HOW WE CLIMBED FROM WORST TO FIRST.

Is This Any Way to Run an Airline?

The Last Suppers, or Whose Problem Is It?

Fly to Win, or You Can Make a Pizza So Cheap Nobody Wants to Eat It.

Fund the Future, or If There Ain't No Funds, There Ain't Gonna Be No Future.

Make Reliability a Reality, or It's Time to Act Like a Real Airline.

Working Together, or Which Part of This Watch Don't You Think We Need?

Success Has No Autopilot.

A FLIGHT PLAN FOR SUCCESS.

How the Sickest Patients Need the Best Doctors, and Concerning Tapeworms.

Nobody Loses When the Whole Team Wins.

Keeping the Lines of Communication Open.

Predictability, or the Value of a Zippo.

What Gets Measured Gets Managed.

Crop Duster's Son.

Why You Just Read This Book.

Acknowledgments.

Index.

Erscheint lt. Verlag 15.9.1999
Verlagsort New York
Sprache englisch
Maße 152 x 228 mm
Gewicht 361 g
Themenwelt Literatur Biografien / Erfahrungsberichte
Sachbuch/Ratgeber Beruf / Finanzen / Recht / Wirtschaft Wirtschaft
Technik Luft- / Raumfahrttechnik
Wirtschaft Betriebswirtschaft / Management
ISBN-10 0-471-35652-2 / 0471356522
ISBN-13 978-0-471-35652-3 / 9780471356523
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
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