The Publican's Handbook
Kogan Page Ltd (Verlag)
978-0-7494-2908-9 (ISBN)
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Providing a complete management toolkit for both new and established publicans, this text aims to help them acquire the marketing, financial and management skills necessary to gain a competitive edge. There is guidance on everything from raising finance and managing staff to long-term strategic planning and stock control. Training and HR issues are highlighted as well as an analysis of the legislation effecting the licensed trade.
Ted Bruning is a freelance writer and former assistant editor of the Morning Advertiser. The Handbook is published in association with the Publican newspaper, the business voice of the licensed trade.
Part 1 Choosing your pub: the licensed trade as a living...and a lifestyle; pub-hunting - a practical guide; buying a dream; how to finance a purchase or tenancy. Part 2 Inside your pub: practical advice on pub design and lay-out; the comfort zone - a loo that's really a relief!; planning - finding a way through the red tape. Part 3 The bar: making the bar-counter and bar-back work for their living; glassware as a marketing device; the art of display. Part 4 Getting yourself trained: training for the demands of pub life; where to find the training you need. Part 5 Staff: motivating your bar staff to become sales staff. Part 6 Marketing, publicity, promotion: identifying and attracting the right market; planning promotions; how to advise effectively. Part 7 Drink: know your beers; wine - seeing through the pub trade's blind spot; getting the best out of spirits; a soft drinks strategy.
| Erscheint lt. Verlag | 1.1.1999 |
|---|---|
| Zusatzinfo | colour and b&w illustrations |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 154 x 235 mm |
| Gewicht | 535 g |
| Themenwelt | Reisen ► Hotel- / Restaurantführer |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-7494-2908-9 / 0749429089 |
| ISBN-13 | 978-0-7494-2908-9 / 9780749429089 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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