Strategic Foresight

A New Look at Scenarios

A. Marcus (Autor)

Buch | Hardcover

209 Seiten

2009
Palgrave Macmillan (Verlag)
978-0-230-61172-6 (ISBN)

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This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The book covers scenarios such as: economic outlooks; political environments; acquisitions; downsizing, and more.

ALFRED MARCUS is a Professor in the department of Strategic Management and Organization, Carlson School of Management at the University of Minnesota, USA.

Introduction Meeting the Challenges of the Future Thinking about the Future The Challenges Businesses Face Population and Security Challenges Political and Economic Challenges Energy and Environmental Challenges Technology to the Rescue? Further Reading

Erscheint lt. Verlag	14.7.2009
Zusatzinfo	XV, 209 p.
Verlagsort	Basingstoke
Sprache	englisch
Maße	152 x 229 mm
Themenwelt	Naturwissenschaften
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
	Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie
	Wirtschaft ► Volkswirtschaftslehre ► Ökonometrie
ISBN-10	0-230-61172-9 / 0230611729
ISBN-13	978-0-230-61172-6 / 9780230611726
Zustand	Neuware