Introduction to Global Health Promotion (eBook)

Rick S. Zimmerman, Ralph J. DiClemente, Jon K. Andrus, Everold N. Hosein (Herausgeber)

eBook Download: PDF

2016
John Wiley & Sons (Verlag)
978-1-118-89788-1 (ISBN)

Infos

Introduction to Global Health Promotion addresses a breadth and depth of public health topics that students and emerging professionals in the field must understand as the world's burden of disease changes with non-communicable diseases on the rise in low- and middle-income countries as their middle class populations grow. Now more than ever, we need to provide health advocacy and intervention to prevent, predict, and address emerging global health issues. This new text from the Society for Public Health Education (SOPHE) prepares readers with thorough and thoughtful chapters on global health promotion theories, best practices, and perspectives on the future of the field, from the individual to the global level.
The world's biggest health care challenges-including HIV, malaria, heart disease, smoking, and violence, among others-are explored in detail in Introduction to Global Health Promotion. The state of the science, including the latest empirical data, is distilled into 19 chapters that update readers on the complex issues surrounding a variety of illnesses and conditions, and disease epidemics and individual, social, institutional, and governmental barriers to preventing them. Expert authors bring to the fore human rights issues, new uses of technology, and practical application of theory. These perspectives, along with the book's multidisciplinary approach, serve to create a well-rounded understanding of global health today.
Learn more from the Editors of Introduction to Global Health Promotion here.

EDITORS

RICK S. ZIMMERMAN, PHD, is a Professor and Associate Dean for Research in the College of Nursing at the University of Missouri-St. Louis.

RALPH J. DICLEMENTE, PHD, is Charles Howard Candler Professor of Public Health and Associate Director, Emory Center for AIDS Research.

JON K. ANDRUS, MD, is Executive Vice President of the Sabin Vaccine Institute and Director of the Vaccine Advocacy and Education (VAE) program.

EVEROLD N. HOSEIN, PHD, is a Senior Communication Advisor-Consultant for the World Health Organization and Communication Consultant for the United Nations Children's Fund.

SOCIETY FOR PUBLIC HEALTH EDUCATION (SOPHE) is the leading international professional association for health education professionals, faculty, and students. Founded in 1950, SOPHE is the only independent, professional organization devoted exclusively to health education and health promotion in all settings.

Inhalt

Cover 1
Title Page 5
Copyright 6
Contents 7
Preface 15
Acknowledgments 21
The Editors 23
SOPHE 27
The Contributors 29
Chapter 1 The State of Global Health 43
Learning Objectives 43
A Note on Data Sources and Definitions 44
Life Expectancy 45
Maternal, Neonatal, Infant, and Child Mortality 47
Measuring Health Status 50
Global Deaths and the Global Burden of Disease 51
The Leading Causes of Death Globally and Their Risk Factors 51
DALYs and Their Attributable Risk Factors 53
Trends in Deaths, in the Burden of Disease, and in Risk Factors 55
The Health of Women and Children 57
The Health of Women 57
The Health of Children Ages 0 to 5 59
Communicable Diseases 61
HIV 61
Tuberculosis 62
Malaria 63
Neglected Tropical Diseases 64
Noncommunicable Diseases 65
Injuries 66
Looking Forward 67
Summary 68
Key Terms 70
Review Questions 70
References 71
Chapter 2 Global Health Promotion: The State of the Science 73
Learning Objectives 73
Why a Global Perspective Is Relevant Today 74
The Impact of Language on the Conduct of Research 75
The Role of Context 76
The Emergent Role of Evidence in Global Health Promotion 78
Sociocultural and Political Aspects of Global Health Promotion 80
Four Case Studies 80
Summary 85
Key Terms 87
Review Questions 88
References 88
Chapter 3 Global Health Promotion and the Social Determinants of Health 91
Learning Objectives 91
The Relationship of Health Promotion to the Social Determinants of Health 91
Address Social Determinants and Reduce Health Inequities 96
Better Governance for Health and Development 96
Participation in Policymaking and Implementation 97
Reorientation of the Health Sector to Reduce Health Inequities 98
Global Governance and Collaboration 99
Progress and Accountability 99
The Way Forward 100
Summary 102
Key Terms 103
Review Questions 103
References 103
Chapter 4 Models of Health Behavior Change: International Applications 107
Learning Objectives 107
"Classic'' Social Psychological Models 107
The Health BeliefModel 107
Theory of Reasoned Action and Planned Behavior 110
Social Cognitive Theory 112
The Transtheoretical Model 114
Other Social Psychological Models 115
Information-Motivation-Behavioral Skills Model 116
Extended Parallel Processing Model 117
Expanded Social Psychological Models 119
Multiple Domain Model 119
Interpersonal- or Community-Level Models 121
Social Capital Theory 121
Diffusion of Innovation Theory 122
Ecological and Structural Models 124
EcologicalModels 124
Structural Models 128
Future Directions 128
Summary 129
Key Terms 130
Review Questions 131
References 131
Chapter 5 Two Health Communication Approaches: Communication for Behavioral Impact (COMBI) and~Entertainment Education 141
Learning Objectives 141
Communication for Behavioral Impact 141
COMBI Rationale 141
What Is COMBI? 142
The Key Steps in Designing a COMBI Plan 144
COMBI in Practice: 2000–2013 146
Future COMBI Trends 150
Entertainment Education 152
What Is EE? 152
How Does EE Fit With COMBI? 152
How Did EE Start? 153
Theorists Explain EE Effects Mechanisms 154
EE and Entertainment Industry Outreach in the United States 156
EE Research and Evaluation 159
EE Evaluation Challenges 161
Summary 163
Key Terms 163
Review Questions 164
References 165
Chapter 6 Global Health Promotion in the Context of Human Rights 171
Learning Objectives 171
The Case for GHP in the Context of Human Rights 172
Global Health Promotion From a Human Rights Perspective 173
What Are Human Rights? 175
Health Systems, Global Health Promotion Programs, and Human Rights 177
Rights-Based Approach to Global Health Promotion 178
Rights-Based Global Health Promotion Approaches for Children 179
Rights-Based Global Health Promotion Approaches for Women 181
Approaches for People With Infectious Diseases and Noncommunicable Diseases 181
Conclusion 183
Key Terms 184
Review Questions 185
References 185
Chapter 7 eHealth and Global Health Promotion 187
Learning Objectives 187
The Rapid Evolution of Computers, the Internet, and Mobile Phones 188
Technology for Global eHealth Promotion-What Works? 189
Computers: E-mail and the Internet 191
Mobile Phones: Short Message Service 192
Social Media 194
Emerging Technologies in Global eHealth and mHealth 196
Smartphone Applications 196
Social Media and Social Networking 201
Place-Based Technologies 202
Selecting Appropriate Technologies 203
Consideration of Privacy, Confidentiality, and Data Ownership 204
Program Evaluation 205
Summary 205
Key Terms 206
Review Questions 207
References 207
Chapter 8 Reducing Maternal and Infant Mortality: Meeting a Global Challenge 215
Learning Objectives 215
The Millennium Development Goals 215
Current Picture of MDG 4 216
Current Picture of MDG 5 219
Improving MDG 4 and MDG 5 223
Summary 227
Key Terms 229
Review Questions 230
References 230
Chapter 9 Malaria Prevention and Control 233
Learning Objectives 233
Malaria Surveillance 234
Impact of Malaria 235
Control Measures 237
Environmental Changes on Malaria Burden 237
Measures to Reduce the Mosquito Burden 237
How Effective Is the IRS Program? 241
Measures to Lower the Transmission Rate 242
Vaccines 243
Interventions 244
The U.S. President’s Malaria Initiative (PMI) 245
Bill & Melinda Gates Foundation
The Global Fund to Fight AIDS, Tuberculosis, and Malaria 246
World Bank Malaria Booster Program 246
Malaria No More 246
Summary 247
Key Terms 247
Review Questions 248
References 248
Chapter 10 Global Immunization Initiatives from a Health Promotion Perspective 251
Learning Objectives 251
Addressing Reluctance to Immunize 252
The Healthy Settings Approach 254
The Pros and Cons of Issue-Specific Campaigns 255
Examples of Special Initiatives Connected to VWA 260
Social Mobilization and the Role of Social Media 261
Partnerships for Polio Eradication in Southeast Asia 262
Partnerships 263
Strategic Policy and Planning 264
Sustained Political Commitment 264
Oversight and Independent Monitoring 264
Flexibility and Innovation 265
Final Comments Lessons Learned from Southeast Asia Polio Eradication Efforts 265
Other International Initiatives to Increase Childhood Immunizations 267
HPV Vaccine: A Leap Forward for Girls' and Women's Health 267
Summary Points on HPV Vaccination 271
Five-in-One (Pentavalent) Vaccine 271
Haiti 272
The African Continent 272
Data in the Hands of Families: Vaccination Cards 274
Summary 275
Key Terms 276
Review Questions 276
References 277
Chapter 11 The Evolving Global HIV Pandemic: Epidemiology, Prevention, and Future Priorities 281
Learning Objectives 281
Background and Epidemiology 282
Reasons for the Current Trends in HIV Epidemiology 282
Sub-Saharan Africa 282
Asia and the Pacific 284
Eastern Europe and Central Asia 285
Caribbean 285
Latin America 285
North America and Western and Central Europe 286
Middle East and North Africa 286
HIV Prevention Strategies 286
Behavioral Interventions 287
Biomedical Interventions 287
Treatment as Prevention 291
Structural Interventions 293
Developing Comprehensive Approaches to HIV Prevention 294
The Advent of Treatment as Prevention 295
The Need for Implementation Science 295
The Need for a Broader Social Ecological Paradigm 296
The Need for Cost Evaluation 298
Summary 299
Key Terms 300
Review Questions 302
References 302
Chapter 12 Community-Based Risk Communication in Epidemics and Emerging Disease Settings 313
Learning Objectives 313
A Theory-Driven Participatory Approach 314
From Theory to Practice: Lessons Learned From the Past 317
Integrating With Other Communication Areas and Media 323
Using Theory-Based Models 324
Building New Media-Based Communities to Enhance Offline Efforts 329
Summary 333
Key Terms 334
Review Questions 335
References 336
Chapter 13 Noncommunicable Diseases (NCDs): Moving Toward Health Promotion 345
Learning Objectives 345
Healthy Public Policy and NCDs 347
Supportive Environments 348
The Americas 349
Strategic Initiatives 350
The Reorientation of Health Services 357
Building Partnerships and Alliances 358
Africa 359
InitiativesWith Broad Applications 363
Initiatives for Specific NCDs 364
Much Work Still to Do 368
Summary 372
Key Terms 373
Review Questions 373
References 373
Chapter 14 Women's Cancers 381
Learning Objectives 381
Global Burden of Women's Cancers 382
Preventing and Controlling Women's Cancers 383
Cervical Cancer 384
Breast Cancer 387
Women's Perceptions of Cancer 390
Stigma 391
Awareness and Sources of Information 391
Barriers and Approaches to Screening 392
HPV Vaccine 392
Health Promotion Strategies 392
Strategies to Change Behaviors 393
Raising Awareness and Providing Information to the Public 393
Information Technology 395
Reducing Health System and Service Barriers 396
Global Agendas 397
Looking Ahead 398
Summary 398
Key Terms 398
Review Questions 399
References 400
Chapter 15 Health Promotion in Families and Communities: An Integrated Approach from Latin America and the Caribbean 405
Learning Objectives 405
Why This Approach? 405
Families and Communities 406
Why Families? 406
Why the Community? 408
Social Determinants of Health and Indigenous Communities 409
The Case of Indigenous Communities 409
Health Promotion in Communities 410
Empowerment 411
Implementation of the Family and Community Health Approach 412
Summary 419
Key Terms 420
Review Questions 421
References 421
Chapter 16 Oral Health Promotion 425
Learning Objectives 425
What Is Oral Health? 426
Human Microbiome 427
Dental Caries 427
Periodontitis 427
Major Risk Factors 428
Nearly Universal Prevalence of Oral Diseases 429
Measuring Oral Health and Disease 431
Caries Measurement 432
Periodontal Disease Measurement 432
Surveillance of Oral Disease 433
Psychosocial Impact of Oral Health 434
Oral Health Promotion Strategies 435
Promotion to Individuals 435
Promotion to Families and Caregivers 440
Role of Schools 440
Promotion of Oral Health in theWorkplace 442
Use of Mass Media 442
Community Environment 446
Oral Health Promotion Policy 447
Shared Risk Factors 448
Building the Knowledge Base 449
Preventing Oral Health Problems in Children Avoids Deferred Costs 450
Rights to Oral and Reproductive Health 450
Summary 451
Key Terms 452
Review Questions 454
References 454
Chapter 17 Adaptation and Implementation of Public Health Innovations in Developing Countries 467
Learning Objectives 467
Implementation 468
Critical Issues 469
Elements of an Effective Intervention 469
Fidelity of Implementation 472
Optimal Balance Between Fidelity and Adaptation 474
Determining Fidelity 475
Assessing Fidelity and Adaptation 477
Sustainability 477
Summary 478
Key Terms 478
Review Questions 479
References 479
Chapter 18 Health Promotion in the Global Setting: The Role of International Organizations and Governments 487
Learning Objectives 487
Early Vestiges of Health Promotion 489
International Sanitary Conferences 490
Post-World War II Evolution 492
World Health Organization 492
The Run-Up to Community-Based Primary Health Care 493
Medical Missionaries 493
Three Model Programs 494
Community-Based Primary Health Care 495
Global Health Organizations 496
Multilateral Organizations 496
Bilateral Programs 497
Foundations 498
The Rockefeller Foundation 498
The Ford Foundation 499
The Gates Foundation 500
Nongovernmental Organizations 501
Private Sector 502
Universities 503
Summary 504
Key Terms 505
Review Questions 507
References 507
Chapter 19 The Future of Global Health Promotion 509
Learning Objectives 509
Global and Regional Progress in Addressing Global Health Issues 510
Progress in Meeting Health-RelatedMillennial Development Goals 510
Status of Other Health Outcomes and Social Determinants of Health 513
Key Challenges Ahead 518
Chronic Disease: Call to Action 519
Infectious Disease Prevention and Control 522
The Hard Part: Social Determinants, Multilevel Models, and the Radical Agenda 526
Summary 528
Key Terms 528
Review Questions 529
References 529
Author Index 533
Subject Index 541
EULA 563

Rezensionen

"Bravo! At last, a solid reference on the latest, state-of-the art thinking and approaches of health promotion in the ever-changing context of practice. . . . In my opinion, this publication should be on the standard reading list for all health promotion departments in schools of public health. The content explores various dimensions of health promotion work in global settings that helps showcase good practice and lessons learned. I especially appreciated the book's practicality and easily accessible language. As such, this publication serves as a valuable, a 'must have' resource for health promotion practitioners working in both developing and industrialized countries."
--Erma Manoncourt, Ph.D. Vice-President of Communications for the International Union of Health Promotion and Education

"This book provides a clear pathway to learn and explore the nuanced details of global health promotion concepts, theories, and implementation strategies used in contemporary health and development projects across the globe. [It] espouses not only some of the most important content areas for global health students and professionals, but such content is infused and enriched by key perspectives and case studies from the field that demonstrate real applications of global health surveillance and program implementation in practice. . . . This book gives a much needed update of global health texts that both contextualizes new complexities and challenges in health promotion work and illustrates critical application of techniques in health promotion delivery. Additional iterations of this text may include more specific data on the successes and failures at the level of health promotion professionals across the globe."
--Muhiuddin Haider, Ph.D., research associate professor, University of Maryland School of Public Health's Institute for Applied Environmental Health

"The state of global health has changed dramatically over the past two decades. Developing a competent health promotion workfoce is key for building the future and is critical to delivering the vision, values, and commitment of global health promotion (Barry, Allegrante, Lamarre, Auld & Taub, 2009). The book Introduction to Global Health Promotion shares the best evidence on the approaches that have been successful in promoting health and reducing mobidity and mortality in a variety of areas. (...) Global health promotion is more relevant today than ever in addressing public health problems especially with the growth of noncummunicable and chronic diseases globally. These factors have caused an increased interest in health within universities and a call for students to study health from the global perspective."
--Health Promotion Practice, Jennifer Torres, Los Angeles County Department of Public Health, Los Angeles, and Teachers College, Columbia University, New York.

Produkt-Details

• Erscheint lt. Verlag: 29.4.2016
• Reihe/Serie: Jossey-Bass Public Health
• Reihe/Serie: Jossey-Bass Public Health/Health Services Text
• Reihe/Serie: Jossey-Bass Public Health/Health Services Text
• Sprache: englisch
• Themenwelt: Medizin / Pharmazie ► Allgemeines / Lexika
• Themenwelt: Medizin / Pharmazie ► Gesundheitswesen
• Themenwelt: Studium ► Querschnittsbereiche ► Prävention / Gesundheitsförderung
• Schlagworte: Best Practices • cancer prevention • Disease epidemics • Disease Transmission • Empirical data • Everold N. Hosein • Gesundheits- u. Sozialwesen • Global health issues • global health models • Global nutrition • health advocacy • Health & Social Care • health care challenges • Heart disease • history of global health • HIV • Human Rights • immunization • International Public Health • Intervention • Introduction to Global Health Promotion • Jon Kim Andrus • Malaria • multidisciplinary • Population • practical application of theory • Public Health • Public Health / Ausbildung u. Verhaltensweisen • Public Health Behavior & Education • Public Health / International • Ralph J. DiClemente • Rick S. Zimmerman • Smoking • Society for Public Health Education (SOPHE) • STIs • Technology • Theories • Violence
• ISBN-10: 1-118-89788-9 / 1118897889
• ISBN-13: 978-1-118-89788-1 / 9781118897881