Health Program Management (eBook)
John Wiley & Sons (Verlag)
978-1-118-83463-3 (ISBN)
Health Program Management: From Development Through Evaluation, Second Edition is a practical and useful introduction to the management of health programs. While providing an overview of the current best practices in management, the textbook goes beyond simple management techniques, teaching students how to develop, lead, and evaluate their programs to ensure quality outcomes. The focus is on the three core management concepts of strategy, design, and leadership, but time is also devoted to describing facilitative management activities integral to successful programs. Students will learn techniques for communication, decision-making, quality assurance, marketing, and program evaluation within the structure of the book's program management model. Logically organized with a separate chapter for each activity, this resource provides a thorough, systematic overview of the effective development, implementation, and evaluation of health programs.
Health Program Management: From Development Through Evaluation, Second Edition provides a comprehensive approach to management throughout all stages of a health program.
- Learn to develop a strategy that steers the program toward specific goals
- Discover how to design, market, and lead an effective health program
- Become familiar with the manager's role in a quality health program
- Evaluate potential and existing programs for performance and capability
Students and aspiring managers and leaders preparing themselves for the challenges of managing health programs will find the information and techniques to develop the skills they need in Health Program Management: From Development Through Evaluation, Second Edition.
BEAUFORT B. LONGEST, JR., PHD, is professor of health policy and management at the University of Pittsburgh Graduate School of Public Health. He has written eight books and coauthored three others. He is a fellow of the American College of Healthcare Executives and holds memberships in the Academy of Management, Academy Health, and the American Public Health Association.
Learn how to effectively plan, implement, and evaluate health programs Health Program Management: From Development Through Evaluation, Second Edition is a practical and useful introduction to the management of health programs. While providing an overview of the current best practices in management, the textbook goes beyond simple management techniques, teaching students how to develop, lead, and evaluate their programs to ensure quality outcomes. The focus is on the three core management concepts of strategy, design, and leadership, but time is also devoted to describing facilitative management activities integral to successful programs. Students will learn techniques for communication, decision-making, quality assurance, marketing, and program evaluation within the structure of the book's program management model. Logically organized with a separate chapter for each activity, this resource provides a thorough, systematic overview of the effective development, implementation, and evaluation of health programs. Health Program Management: From Development Through Evaluation, Second Edition provides a comprehensive approach to management throughout all stages of a health program. Learn to develop a strategy that steers the program toward specific goals Discover how to design, market, and lead an effective health program Become familiar with the manager's role in a quality health program Evaluate potential and existing programs for performance and capability Students and aspiring managers and leaders preparing themselves for the challenges of managing health programs will find the information and techniques to develop the skills they need in Health Program Management: From Development Through Evaluation, Second Edition.
BEAUFORT B. LONGEST, JR., PHD, is professor of health policy and management at the University of Pittsburgh Graduate School of Public Health. He has written eight books and coauthored three others. He is a fellow of the American College of Healthcare Executives and holds memberships in the Academy of Management, Academy Health, and the American Public Health Association.
Preface
Acknowledgments
The Author
Chapter 1 The Work of Managers in Health Programs
Chapter 2 Developing and Strategizing the Future
Chapter 3 Designing for Effectiveness
Chapter 4 Leading to Accomplish Desired Results
Chapter 5 Making Good Management Decisions
Chapter 6 Communicating for Understanding
Chapter 7 Managing Quality - Totally
Chapter 8 Commercial and Social Marketing
Chapter 9 Program Evaluation
Index
| Erscheint lt. Verlag | 17.9.2014 |
|---|---|
| Reihe/Serie | Jossey-Bass Public Health |
| Jossey-Bass Public Health/Health Services Text | Jossey-Bass Public Health/Health Services Text |
| Sprache | englisch |
| Themenwelt | Medizin / Pharmazie ► Allgemeines / Lexika |
| Studium ► Querschnittsbereiche ► Prävention / Gesundheitsförderung | |
| Schlagworte | Ãffentlicher Gesundheitsdienst u. Gesundheitspolitik • AUPHA • Beaufort B. Longest, Jr. • Gesundheits- u. Sozialwesen • health administration text • Health & Social Care • Health Care • Health Care Administration • health care graduate text • health care institution management • health care services administration • Health Management • health management communication • health management core concepts</p> • health management decision making • health management leadership • health organization management • health program evaluation • Health Program Management • health program planning • health services management • hospital management • <p>Health Program Management: From Development Through Evaluation, Second Edition • managing health programs • managing health projects • Öffentlicher Gesundheitsdienst u. Gesundheitspolitik • Public Health • public health management text • Public Health Services & Policy |
| ISBN-10 | 1-118-83463-1 / 1118834631 |
| ISBN-13 | 978-1-118-83463-3 / 9781118834633 |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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