The Invisible Computer

Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution

Donald A. Norman (Autor)

Buch | Hardcover

320 Seiten

1998
MIT Press (Verlag)
9780262140652 (ISBN)

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From "Science Finds, Industry Applies, Man Conforms" (motto of the 1933 Chicago USA World's Fair)-to "People Propose, Science Studies, Technology Conforms" (Donald Norman's person-centered motto for the twenty-first centuray).Technologies have a life cycle, says Donald Norman, and companies and their products must change as they pass from youth to maturity. Alas, the computer industry thinks it is still in its rebellious teenage years, exulting in technical complexity. Customers want change. They are ready for products that offer convenience, ease of use, and pleasure. The technology should be invisible, hidden from sight.In this book, Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer, says Norman, is to start over again, to develop information appliances that fit people's needs and lives. To do this companies must change the way they develop products. They need to start with an understanding of people: user needs first, technology last-the opposite of how things are done now.

Business Week has named Don Norman one of the world's most influential designers. He has been both a professor and an executive: he was Vice President of Advanced Technology at Apple; his company, the Nielsen Norman Group, helps companies produce human-centered products and services; and he has been on the faculty at Harvard, the University of California, San Diego, Northwestern University, and KAIST, in South Korea. He is the author of many books, including The Design of Everyday Things, The Invisible Computer (MIT Press), Emotional Design, and The Design of Future Things.

Drop everything you're doing; growing up - moving from technology centred to human-centred products; the move to information appliances; what's wrong with the PC? there is no magical cure; the power of infrastructure; being analog; why is everything so difficult to use? human-centred development; want human-centred development? reorganize the company; disruptive technologies; a world of information appliances. appendix: examples of information appliances.

Reihe/Serie	The Invisible Computer
Verlagsort	Cambridge, Mass.
Sprache	englisch
Maße	152 x 229 mm
Gewicht	499 g
Themenwelt	Informatik ► Software Entwicklung ► User Interfaces (HCI)
	Informatik ► Weitere Themen ► Hardware
	Wirtschaft ► Betriebswirtschaft / Management ► Logistik / Produktion
	Wirtschaft ► Betriebswirtschaft / Management ► Personalwesen
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-13	9780262140652 / 9780262140652
Zustand	Neuware